Economic Development Committee



Unconfirmed minutes of an ordinary meeting of the Economic Development Committee held in the Edinburgh Room, Municipal Chambers, The Octagon, Dunedin on Monday 5 September 2016, commencing at 1.00 pm





Chris Staynes


Deputy Chairperson

John Bezett

Andrew Whiley


David Benson-Pope

Hilary Calvert


Mayor Dave Cull

Doug Hall


Aaron Hawkins

Mike Lord


Jinty MacTavish

Andrew Noone


Richard Thomson

Lee Vandervis


Kate Wilson





John Christie (Director Enterprise Dunedin), Ryan Craig (Destination Dunedin Manager) and Mary McLaughlin (Communications Advisor)


Governance Support Officer      Wendy Collard




1       Public Forum

There was no Public Forum.   


2       Apologies


Moved (Cr Chris Staynes/Cr John Bezett): that the Committee


Accepts the apologies from Cr Neville Peat (for absence) and Cr Doug Hall (for lateness).


Motion carried (ED/2016/009)


3       Confirmation of agenda



Moved (Chairperson Chris Staynes/Cr Mike Lord): that the Committee


Confirms the agenda without addition or alteration


Motion carried (ED/2016/010)



4       Declarations of interest

Members were reminded of the need to stand aside from decision-making when a conflict arose between their role as an elected representative and any private or other external interest they might have.


There were no declarations of interests made or conflicts of interest declared.

Part A Reports

5       Dunedin Marketing - Winter Campaign 2016



A report from Enterprise Dunedin provided an update on the results of the Winter 2016 Campaign Activity between April and June 2016.  It noted that the purpose of the "Where the Wild Things Are (WTWTA) campaign was to raise awareness of Dunedin as a compelling destination.  The primary target market focus was Brisbane, Australia and included domestic and international as secondary markets.


Councillor Calvert entered the meeting at 1.02 pm.

Councillor Hall entered the meeting at 1.06 pm.


Following discussion, it was noted that the WTWTA campaign had proven successful with some very positive results which included a substantial increase in visits to and that over 150,000 people had either, watched Dunedin videos, or interacted with Dunedin Facebook ads.




Moved (Cr Andrew Noone/Cr Mike Lord): that the Committee


a)     Notes the Dunedin Marketing Winter Campaign 2016 report.

Motion carried (ED/2016/011)


6       Public Relations and Communication



A report from Enterprise Dunedin provided an update on the Public Relations (PR) activity undertaken by Enterprise Dunedin for the period 1 July 2015 to 30 June 2016.


The Destination Dunedin Manager (Ryan Craig) spoke to the report and commented that the results were due to the significant work that staff had completed.  This included a targeted media programme, hosting and assisting high quality national and international media to increase the awareness of Dunedin as a "Compelling Destination".



Moved (Cr Chris Staynes/Cr David Benson-Pope): that the Committee


a)     Notes the Public Relations and Communications Update Report.

Motion carried (ED/2016/012)


Councillor Staynes thanked the Director, Enterprise Dunedin and Enterprise Dunedin staff for their commitment which had resulted in improved outcomes and positive results.


The meeting concluded at 1.49 pm.