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Economic Development
Committee
10 July 2018
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Part
A Reports
Enterprise Dunedin Q4 April to June 2018
Activity Report
Department: Enterprise Dunedin
EXECUTIVE SUMMARY
1 The
purpose of this report is to update the Economic Development Committee on a
selection of Enterprise Dunedin activities during Quarter Four 2017/18.
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RECOMMENDATIONS
That the Committee:
a) Notes the
Enterprise Dunedin Quarter Four April to June 2018 Activity Report.
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BACKGROUND
2 Enterprise
Dunedin activity is informed by the 2013-23 Economic Development Strategy
('strategy'). The strategy is underpinned by five themes:
a) Business
vitality – to improve the ease of doing business.
b) Alliances for
innovation – to improve linkages between industry and research.
c) A hub for
skills and talent – to increase retention of graduates, build the skills
base and grow migrant numbers.
d) Linkages
beyond our borders – to increase international investment and establish
projects with other cities.
e) A compelling destination
– to increase the value of tourism and events and improve the
understanding of Dunedin’s advantage.
3 The
strategy sets out two economic goals:
a) 10,000 extra
jobs over 10 years (requiring growth of approximately 2% per annum).
b) An average of
10,000 of extra income for each person (requiring GDP per capita to rise about
2.5% per annum).
DISCUSSION
4 Business
Vitality
a) The
Otago Regional Business Partnership (RBP):
· The
RBP is composed of the Otago Chamber of Commerce, Otago Southland Employers
Association and Dunedin City Council.
· In
the year ending 30 June 2018, the Otago RBP issued $280,000 worth of Callaghan
Innovation grants for research and development and $219,979 from
New Zealand Trade and Enterprise (NZTE) to support Otago businesses in areas
such as marketing, finance and strategy.
· The
Otago RBP also matched 121 mentors to businesses and achieved a net promoter
score of 76% (an indicator of satisfaction) exceeding the target of 50%.
b) GigCity:
· Chorus
announced the end of the ultra-fast broadband (UFB) phase 1 roll out in
Dunedin, two years ahead of schedule.
· This
milestone culminated in a Chorus led celebration on 22 June which was attended
by the Mayor, Minister Curran, recipients of the Gig start and Gig community
funds, the Digital Community Trust (DCT), local businesses and stakeholders.
· The
current estimated savings to residents connected to Gig speed internet plans is
approximately $9m. The discounted rate awarded to the city as part of the
Gigatown competition will continue until 1 July 2019.
· The
average household broadband speed in Dunedin is recorded at 309Mbps, four times
higher than the national average.
· Chorus
is now focusing on the phase two roll out which will benefit Waikouaiti,
Harwood, Waldronville, Janefield (Mosgiel), Outram, Karitane, Warrington,
Michies Crossing/Waitati, and Allanton residents.
c) GigCity free
Wi-Fi usage:
· Data
shows seasonality effects are emerging across all Wi-Fi hot spot sites.
· Active
users have declined by a third from the March 2018 high of 59,000 to 42,300 in
May. This seasonality is attributed to cooler weather conditions, with 53% of
hot spot locations situated outside, and lower visitor numbers to the city
during the shoulder season.
· While
active users have declined, Wi-Fi hot spot users are engaging more often and
for longer. More than 1 million sessions were recorded in April-May, and the
average time spent by users increased by 28% to 112 minutes per user.
d) Energy Plan:
· The
development of a potential District heating scheme was continued over the
quarter. A procurement plan is being prepared and a request for proposals for a
business case is expected later in the month.
· Christchurch’s
electric vehicle car sharing scheme, Yoogo, has been invited to Dunedin
to discuss the EV car share opportunity with DCC and local business leaders.
Further updates will be provided in the next activity report.
5 A Hub
for Skills and Talent
a) Sexy Summer
Jobs (SSJ):
· The
2018/19 Sexy Summer Jobs (SSJ) business internship programme season was
launched during the quarter.
· SSJ
meets business needs, creates high value jobs and retains skills and talent in
the city in sectors such as ICT, biotech and health technologies, education and
research, creative, engineering and niche manufacturing businesses.
· 48
interns participated in the 2017/18 programme of which 24 were employed
following the internships. SSJ also assisted in the creation of 15 new roles. Feedback
from businesses showed an 89% satisfaction rate with the programme.
· 105
businesses have participated in SSJ since its creation in 2009, resulting in
374 internships and the creation of 240 jobs.
b) Techweek 20-26
May:
· Techweek
was held between 20 and 26 May. The aim of the event was to connect and promote
innovative New Zealand businesses.
· Enterprise
Dunedin collaborated on Techweek with industry and city partners, including the
SIGNAL ICT Graduate School, University of Otago and Otago Polytechnic and
Digital Community Trust.
· Forty-five
Techweek events were held in Dunedin during the period attracting over 2300
people. The major event, TEXpo, was rated excellent or good by 87% of
attendees.
· The
events showcased Dunedin’s innovation talent to a local, national and international
audiences and encouraged discussion on how tech can be used for positive
transformation.
6 A
Compelling Destination
a) International
Travel Trade:
· Dunedin
hosted TRENZ 2018 in partnership with Tourism Waitaki and Venture Southland
during May.
· The
event attracted 1500 delegates including international travel buyers, media and
NZ tourism operators and contributed $2.4m to the local economy.
· A
full report will be presented to the EDC once an economic impact study is
completed before the end of the year.
b) Business
Events:
· Enterprise
Dunedin attended the MEETINGS 2018 tradeshow in Auckland to promote the city as
a destination for business events. Enterprise Dunedin met with 40 buyers and is
working on securing several conferences as a result.
· In
partnership with Tourism New Zealand, Enterprise Dunedin hosted 17 female
academics from the University of Otago at the Women You Can Bank On event at
the Dunedin Town Hall. This continues work to attract international conferences
to Dunedin.
· Enterprise
Dunedin is working on a bid to host the World Leisure Congress in 2022 which
could attract up to 1600 delegates with an estimated economic value of $2.8m.
c) Dunedin
Destination Plan:
· The
Dunedin Destination Plan was printed and released. Submitters, industry, the
media and the wider community have been informed.
d) DunedinNZ
Spotify Launch:
· DunedinNZ
launched a Spotify channel, inviting local artists to be included in playlists.
The channel’s followers are growing, and it will be used during campaigns
and other marketing activity.
e) Where the Wild
Things Are:
· As
with previous years the Where the Wild Things Are advertising campaign ran in
Australia between April and June. Winter and school holiday events in
Dunedin were promoted nationally through online and radio channels as well as
the New Zealand Herald, ODT, Stuff and Jetstar magazine
· A
full report will be presented at the September Economic Development Committee
meeting.
f) Media coverage included a CNN Travel feature
‘The Best Things to Do in Dunedin, NZ’, leading to a TVNZ interview
with Councillor Garey and Radio New Zealand,
New Zealand Herald, ODT, Stuff and More FM coverage. Dunedin articles appeared
in Queensland regional newspapers, Stuff and Avenues magazine, Christchurch, and
a Japanese TV show and magazines.
i) Study
Dunedin:
· Study
Dunedin attended the ANZA (Australia New Zealand Agent) Workshop in Auckland
and engaged with 24 agents from China, Japan, South America and Vietnam as
emerging markets for the city. A familiarisation tour of Dunedin is being
developed with five of the attending agents.
· Education
New Zealand held its board meeting in Dunedin on 11 April. Representatives from
the tertiary and high school sectors, education businesses and Councillors took
part in discussions regarding international education in the city.
· Study
Dunedin and the New Zealand Qualifications Authority (NZQA) ran two workshops
on the Code of Practice for the Pastoral Care of International Students. The
workshops were attended by 30 homestay coordinators and international
directors.
· Study
Dunedin hosted ten Thai students who were placed in four Dunedin high schools
for two weeks. The visit was a result of work by Study Dunedin in Bangkok last
year.
· 25
tertiary and high school staff attended a cultural intelligence workshop to
increase intercultural awareness and skills to negotiate across culturally
diverse settings. The workshop was a collaboration between Study Dunedin, the
University of Otago and Otago Polytechnic.
· Study
Dunedin’s first workshop for employers was attended by ten people wanting
to understand more about hiring international student graduates, achieving
cultural integration in the workplace, immigration requirements, and how the
Work Ready Programme can help. Further employer events are planned for later in
the year.
NEXT STEPS
7 Feedback
on the activity report will be incorporated in future updates.
Signatories
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Author:
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Andrea Crawford - Enterprise Dunedin Communications
Advisor
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Authoriser:
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Fraser Liggett - Economic Development Programme Manager
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Attachments
There are no attachments for
this report.
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SUMMARY OF CONSIDERATIONS
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Fit with purpose
of Local Government
This report relates to providing local public services and
it is considered good-quality and cost-effective.
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Fit with strategic
framework
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Contributes
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Detracts
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Not applicable
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Social Wellbeing Strategy
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☐
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☐
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☒
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Economic Development Strategy
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☒
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☐
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☐
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Environment Strategy
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☐
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☐
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☒
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Arts and Culture Strategy
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☒
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☐
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☐
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3 Waters Strategy
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☐
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☐
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☒
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Spatial Plan
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☐
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☐
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☒
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Integrated Transport Strategy
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☐
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☐
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☒
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Parks and Recreation Strategy
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☐
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☐
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☒
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Other strategic projects/policies/plans
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☒
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☐
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☐
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Enterprise Dunedin is responsible for the delivery of the
2013-23 Economic Development Strategy. Enterprise Dunedin activities also
contribute to other Council strategies in particular the Arts and Culture
Strategy.
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Māori Impact
Statement
There are no known impacts for tangata whenua.
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Sustainability
There are no implications for sustainability.
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LTP/Annual Plan /
Financial Strategy /Infrastructure Strategy
Enterprise Dunedin activities and the 2013-23 Economic
Development Strategy are included in the 2018-28 Long Term Plan.
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Financial
considerations
There are no financial considerations.
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Significance
This decision is considered low significance under the Significance
Engagement Policy.
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Engagement –
external
As an update report, no external engagement has been
undertaken.
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Engagement -
internal
As an update report, no internal engagement has been
undertaken.
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Risks: Legal /
Health and Safety etc
There are no identified risks.
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Conflict of
Interest
There are no conflicts of interest.
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Community Boards
There are no implications for Community Boards.
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