Notice of Meeting:

I hereby give notice that an ordinary meeting of the Economic Development Committee will be held on:

 

Date:                                                    Tuesday 10 August 2021

Time:                                                   2.00 pm (or at the conclusion of the previous meeting)

Venue:                                                Edinburgh Room, Municipal Chambers, The Octagon, Dunedin

 

Sandy Graham

Chief Executive Officer

 

Economic Development Committee

PUBLIC AGENDA

 

MEMBERSHIP

 

Chairperson

Cr Chris Staynes

 

Deputy Chairperson

Cr Rachel Elder

Cr Andrew Whiley

 

Members

Cr Sophie Barker

Cr David Benson-Pope

 

Cr Christine Garey

Cr Doug Hall

 

Mayor Aaron Hawkins

Cr Carmen Houlahan

 

Cr Marie Laufiso

Cr Mike Lord

 

Cr Jim O'Malley

Cr Jules Radich

 

Cr Lee Vandervis

Cr Steve Walker

 

Senior Officer                                               John Christie, Manager Enterprise Dunedin

 

Governance Support Officer                  Wendy Collard

 

 

Wendy Collard

Governance Support Officer

 

Telephone: 03 477 4000

Wendy.Collard@dcc.govt.nz

www.dunedin.govt.nz

 

 

 

Note: Reports and recommendations contained in this agenda are not to be considered as Council policy until adopted.

 


Economic Development Committee

10 August 2021

 

 

ITEM TABLE OF CONTENTS                                                                                                                                         PAGE

 

1             Public Forum                                                                                                                                                              4

1.1       Startup Dunedin                                                                                                                                          4

2             Apologies                                                                                                                                                                    4

3             Confirmation of Agenda                                                                                                                                        4

4             Declaration of Interest                                                                                                                                           5

5             Confirmation of Minutes                                                                                                                                    17

5.1       Economic Development Committee meeting - 21 June 2021                                                  17     

Part A Reports (Committee  has power to decide these matters)

6             Actions from resolutions of Economic Development Committee meetings                                    24

7             Economic Development Committee Forward Work Programme                                                        27

8             Startup Dunedin Trust Update to June 2021                                                                                               31

9             JobDUN Dunedin Business Internship Programme 2020/2021                                                            56

10           Enterprise Dunedin Activity Report - July 2021 Update                                                                          62

11           Items for Consideration by the Chair                                                                                                             72             

 

 


Economic Development Committee

10 August 2021

 

 

1          Public Forum

1.1       Startup Dunedin

Rachel Butler (General Manager, Startup Dunedin), Wade Pearson (Board Member, Startup Dunedin Trust) and Jamie Reidie (Board Member, Startup Dunedin Trust) wishes to provide an update on Startup Dunedin.

2          Apologies

At the close of the agenda no apologies had been received.

3          Confirmation of agenda

Note: Any additions must be approved by resolution with an explanation as to why they cannot be delayed until a future meeting.


Economic Development Committee

10 August 2021

 

Declaration of Interest

 

  

EXECUTIVE SUMMARY

1.         Members are reminded of the need to stand aside from decision-making when a conflict arises between their role as an elected representative and any private or other external interest they might have.

 

2.         Elected members are reminded to update their register of interests as soon as practicable, including amending the register at this meeting if necessary.

 

 

RECOMMENDATIONS

That the Committee:

a)     Notes/Amends if necessary the Elected Members' Interest Register attached as Attachment A; and

b)     Confirms/Amends the proposed management plan for Elected Members' Interests.

 

 

Attachments

 

Title

Page

a

Elected Members' Register of Interest

7

  



Economic Development Committee

10 August 2021

 

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Economic Development Committee

10 August 2021

 

Confirmation of Minutes

Economic Development Committee meeting - 21 June 2021

 

 

 

RECOMMENDATIONS

That the Committee:

a)     Confirms the minutes of the Economic Development Committee meeting held on
21 June 2021 as a correct record.

 

 

 

Attachments

 

Title

Page

A

Minutes of Economic Development Committee meeting  held on 21 June 2021

18

 

 


Economic Development Committee

10 August 2021

 

 

 

Economic Development Committee

MINUTES

 

Minutes of an ordinary meeting of the Economic Development Committee held in the Edinburgh Room, Municipal Chambers, The Octagon, Dunedin on Monday 21 June 2021, commencing at 1.00 pm

 

PRESENT

 

Chairperson

Cr Chris Staynes

 

Deputy Chairperson

Cr Rachel Elder

Cr Andrew Whiley

 

Members

Cr David Benson-Pope

Cr Christine Garey

 

Cr Doug Hall

Mayor Aaron Hawkins

 

Cr Carmen Houlahan

Cr Marie Laufiso

 

Cr Mike Lord

Cr Jim O'Malley

 

Cr Jules Radich

Cr Lee Vandervis

 

Cr Steve Walker

 

 

 

IN ATTENDANCE

Sandy Graham (Chief Executive Officer), John Christie (Manager Enterprise Dunedin), Fraser Liggett (Economic Development Programme Manager), Benje Patterson (Business Analysis Contractor), Malcolm Anderson (City Marketing Manager), Margo Reid (Study Dunedin Co-ordinator), Dougal McGowan (Economic Development Project Manager), Louise van de Vlierd (Manager, Visitor Centre, Des Adamson (Business Relationship Manager), Clare Sullivan (Manager, Governance), John Gallaher (Chairperson , Grow Dunedin Partnership) and David Thompson (Deputy Chairperson, Grow Dunedin Partnership)

 

 

Governance Support Officer                  Wendy Collard

 

 

 

1          Public Forum

There was no Public Forum.  

 

2          Apologies

An apology was received from Cr Sophie Barker.

Moved (Cr Chris Staynes/Mayor Aaron Hawkins:

That the Committee:

 

Accepts the apology from Cr Sophie Barker.

 

Motion carried

 

3          Confirmation of agenda

 

 

Moved (Cr Chris Staynes/Cr Andrew Whiley):

That the Committee:

 

Confirms the agenda without addition or alteration

 

Motion carried

 

 

4          Declarations of interest

Members were reminded of the need to stand aside from decision-making when a conflict arose between their role as an elected representative and any private or other external interest they might have.

 

Councillor Andrew Whiley provided an update to his register.

 

 

Moved (Cr Chris Staynes/Cr Rachel Elder):

That the Committee:

 

a)     Amends  the Elected Members' Interest Register; and

b)     Amends the proposed management plan for Elected Members' Interests.

Motion carried

 

5          Confirmation of Minutes

5.1       Economic Development Committee meeting - 9 February 2021

 

Moved (Cr Chris Staynes/Cr Rachel Elder):

That the Committee:

 

a)     Confirms the minutes of the Economic Development Committee meeting held on 09 February 2021 as a correct record.

Motion carried

    

Part A Reports

6          Actions from resolutions of Economic Development Committee meetings

 

A report from Civic provided the open and completed actions from resolutions of the Economic Development Committee meetings from the start of the triennium in October 2019.

 

Moved (Cr Andrew Whiley/Cr Christine Garey):

That the Committee:

 

a)     Notes the Open and Completed Actions from resolutions of Economic Development Committee meetings.

Motion carried

 

7          Economic Development Committee Forward Work Programme

 

A report from Civic provided the forward work programme for the 2021- 2022 year.

 

Moved (Cr Rachel Elder/Cr Andrew Whiley):

That the Committee:

 

a)     Notes the Economic Development Committee forward work programme.

Motion carried

 

8          Grow Dunedin Partnership June 2021 Update

 

Cr Doug Hall left the meeting at 01:20 pm and returned to the meeting at 01:24 pm.

A report prepared on behalf of the Grow Dunedin Partnership (the Partnership) provided an update on its activity.

Mr John Gallaher, Mr David Thomson, the Manager Enterprise Dunedin (John Christie) and the Business Analysis Contractor (Benje Patterson) spoke to the report and responded to questions.

 

Moved that the Committee (Cr Chris Staynes/Cr Steve Walker):

Adjourns the meeting.

 

Motion carried

 

The meeting adjourned at 1.48 pm and reconvened at 1.50 pm.

 

 

Moved (Cr Rachel Elder/Cr Andrew Whiley):

That the Committee:

 

a)     Notes the June 2021 Grow Dunedin Partnership Update Report

b)     Notes the May 2021 Dunedin Benchmarking Report

c)     Notes the Grow Dunedin Partnership Implementation Plan 2021/22.

Motion carried (ED/2021/008)

 

9          Dunedin City -  Annual Economic Profile Update

 

Cr Mike Lord left the meeting at 1:59 pm and returned at 2:01 pm.

Cr Carmen Houlahan left the meeting at 2:25 pm and returned to the meeting at 2:27 pm.

A report from Enterprise Dunedin provided an update of progress against the 2013-2023 Economic Development Strategy goals and an overview of the Dunedin economy.

The Business Relationship Manager (Des Adamson), and the Business Analysis Contractor (Benje Patterson) spoke to the report and responded to questions. 

 

 

Moved (Cr Jules Radich/Cr Andrew Whiley):

That the Committee:

 

a)     Notes the Dunedin City – Annual Economic Profile Update report.

Motion carried (ED/2021/014)

 

10        Enterprise Dunedin Activity Report - June 2021 Update

 

Cr David Benson-Pope left the meeting at 2:40 pm and returned at 2:41 p.m..

A report from Enterprise Dunedin provided an update  on Enterprise Dunedin activities.

The Economic Development Programme Manager (Fraser Liggett), the City Marketing Manager (Malcolm Anderson), the Film Co-Ordinator (Antony Deaker) and the Manager Visitors Centre (Louise van de Vlierd) spoke to the report and responded to questions.

 

 

Moved (Cr Andrew Whiley/Cr Christine Garey):

That the Committee:

 

a)     Notes the Enterprise Dunedin Activity Report – June 2021 Update.

Motion carried (ED/2021/015)

 

 

Moved that the Committee (Cr Chris Staynes/Cr Andrew Whiley):

 

Adjourns the meeting.

 

Motion carried

The meeting adjourned at 2.59 pm and reconvened at 3.05 pm.

 

11        Study Dunedin Update

 

A report from Enterprise Dunedin provided an update on recent activity undertaken by Study Dunedin, a key initiative in the 2013-2023 Economic Development Strategy (the Strategy).   It noted that Study Dunedin supported international education in partnership with tertiary institutions, high schools, English language centres and the Otago Chamber of Commerce.

The Economic Development Project Manager (Dougal McGowan) and the Study Dunedin Co-ordinator (Margo Reid) spoke to the report and responded to questions.

 

Moved (Cr Christine Garey/Cr Andrew Whiley):

That the Committee:

 

a)     Notes the Study Dunedin update report.

Motion carried (ED/2021/016)

 

12        Strategic Tourism Assets Protection Programme June 2021 Update

 

Mayor Aaron Hawkins left the meeting at 3:38 pm and returned at 3:39 pm.

Cr Andrew Whiley left the meeting at 3:39 pm.

A report from Enterprise Dunedin updated  the Economic Development Committee on the implementation of the Government funded Strategic Tourism Assets Protection Programme (STAPP).

The Manager Enterprise Dunedin (John Christie), City Marketing Manager (Malcolm Anderson) and the Manager Visitor Centre (Louise van de Vlierd) spoke to the report and responded to questions.

 

Moved (Cr Rachel Elder/Cr Chris Staynes):

That the Committee:

 

a)     Notes the Strategic Tourism Assets Protection Programme update report.

Motion carried (ED/2021/017)

 

13        Plan D Marketing Campaign June 2020 - April 2021

 

Cr Mike Lord left the meeting at 4:08 pm.

A report from Enterprise Dunedin provided an update on Enterprise Dunedin’s marketing campaign, ‘Dunedin a pretty good Plan D’.  It noted that the campaign was Enterprise Dunedin’s marketing response to the impact of COVID-19 on Dunedin’s tourism sector.

The City Marketing Manager (Malcolm Anderson) spoke to the report and responded to questions.

 

Moved (Cr Steve Walker/Cr Christine Garey):

That the Committee:

 

a)     Notes the Marketing Campaign June 2020– April 2021 report.

Motion carried (ED/2021/018)

 

14        Items for Consideration by the Chair

 

There were no items for consideration.

             

The meeting concluded at 4.13 pm.

 

 

 

 

 

.............................................

CHAIRPERSON

   

 

    


Economic Development Committee

10 August 2021

 

Part A Reports

Actions from resolutions of Economic Development Committee meetings

Department: Civic

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to detail the open and completed actions from resolutions of Economic Development Committee meetings from the start of the triennium in October 2019 (Attachment A).

2          As this report is an administrative report only, there are no options or Summary of Considerations.

 

RECOMMENDATIONS

That the Committee:

a)     Notes the Completed Actions from resolutions of Economic Development Committee meetings shown in Attachment A.

 

discussion

3          This report provides an update on resolutions that have been actions and completed since the last Economic Development Committee meeting. 

4          There are currently no open actions for the Economic Development Committee.

NEXT STEPS

5          An updated actions report will be provided at all Economic Development Committee meetings.

 Signatories

Author:

Wendy Collard - Governance Support Officer

Authoriser:

Clare Sullivan - Manager Governance

Attachments

 

Title

Page

a

Public Completed Actions

25

  


Economic Development Committee

10 August 2021

 

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Economic Development Committee

10 August 2021

 

Economic Development Committee Forward Work Programme

Department: Corporate Policy

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to provide the forward work programme for the 2021-2022 year (Attachment A). 

2          As this is an administrative report only, there are no options or Summary of Considerations. 

RECOMMENDATIONS

That the Committee:

a)     Notes the Economic Development Committee forward work programme as shown in Attachment A.

discussion

3          The forward work programme is a regular agenda item which shows areas of activity, progress and expected timeframes for decision making across a range of areas of work. 

4          As an update report, purple highlights show changes to timeframes.  New items added to the schedule are highlighted in yellow. Items that have been completed or updated are shown as bold. 

5          Months were no Committee meetings are scheduled are highlighted as grey.  At this stage, the 2022 meeting dates have not been confirmed, but will be when the 2022 meeting schedule is adopted later this year.

NEXT STEPS

6          An updated report will be provided to future meetings of the Economic Development Committee.

Signatories

Author:

Sharon Bodeker - Corporate Planner

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

 

Title

Page

a

Forward work programme - August 2021

29

 

 


Economic Development Committee

10 August 2021

 

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Economic Development Committee

10 August 2021

 

 

Startup Dunedin Trust Update to June 2021

Department:  Enterprise Dunedin

 

 

 

EXECUTIVE SUMMARY

1.         The purpose of this report is to update the Economic Development Committee (EDC) on Startup Dunedin Trust (SUDT) activity for the year ending 30 June 2020/21.

2.         Activities undertaken by SUDT align and contribute to the economic goals of the 2013-23 Dunedin Economic Development Strategy.

RECOMMENDATIONS

That the Committee:

a)         Notes the summary of the activity of the Startup Dunedin Trust (SUDT) for the year ending 2020/21.

b)        Notes the SUDT January and July 2021 report.

 

BACKGROUND

3.         Dunedin City Council (DCC) is one of three shareholders (including the University of Otago and Otago Polytechnic and investor in SUDT).

4.         A startup ecosystem is formed in a physical location by people, businesses (in their various stages of growth) and organisations who wish to support and scale new startup companies.

5.         The ecosystem is typically led by entrepreneurs and often includes economic development agencies, universities, polytechnics, co-working spaces, professional services and existing and established businesses.

6.         Development of the startup ecosystem has been identified as a key priority by the Grow Dunedin Partnership (GDP) and Enterprise Dunedin given the role it plays in supporting the goals of the 2013-23 Economic Development Strategy (EDS):

a)         10,000 extra jobs over ten years (requiring employment growth of approximately 2% per annum);

b)        an average of $10,000 extra income for each person (requiring gross domestic product per capita to rise by about 2.5% per annum).

7.         The development of the startup ecosystem contributes to all themes of the EDS:

a)    Business Vitality;

b)    Alliances for Innovation;

c)    A Hub for Skills and Talent;

d)    Linkages Beyond Our Borders;

e)    Compelling Destination.

8.         The SUDT is Chaired by Wade Pearson, Gallaway Cook Allan Lawyers and includes:

a)         Professor Robin Gauld, University of Otago;

b)        Scott Mason, Findex;

c)         Zoe Hobson, Runaway Play;

d)        Sarah Ramsay, United Machinists;

e)        Jason Lindsey, Petridish;

f)         Leanne Ross, Otago Polytechnic.

9.         Council has supported SUDT activities for a number of years. Enterprise Dunedin has budgeted the same level ($194,000) for 2021/22. This proposal is supported by GDP.

DISCUSSION       

10.       Table one summarises SUDT activity for the year ending 30 June 2021. The table also summarises activities from the preceding two years (2018/19 and 2019/20).

11.       The attached “HALFWAY DONE” report prepared by SUDT provides further details on activities and outcomes for the six-month period between January and July 2021.

Table One: Summary of SUDT activity

Summary of SUDT activity

2018/2019

2019/2020

2020/21

Events (SUDT and Community)

115

50

77

Tertiary Programme applications (Audacious)

77

145

188

Tertiary Programme Pitch Submissions (Audacious)

30

41

39

Startup Fundamentals Education (Co.Starters or other)

24

44

12 (Co.Starters)

104 (Startup check-ins)

Incubator applications

 

72 (Challenger Series)

55 (Challenger Series)

22 (The Distiller)

Founders Incubated

3 (Challenger Series)

3 (Challenger Series)

10 (The Distiller)

 

Other 2020/21 activities

12.       The Challenger Series business incubation model was repurposed into The Distiller Incubator to meet the demand for continuous support for startups. Changes were also made to SUDT wrap around support, mentoring, workshops and resources.

13.       SUDT has also worked:

a)         With the DCC Chair in Entrepreneurship to better capture data to measure the impact of entrepreneurial education on students

b)        With the University of Otago on mapping the Dunedin ecosystem;

c)         On initiatives such as Coach the Community which bring together community groups who support underrepresented groups with business ideas and speaker series with established founders;

d)        On the development of a speaker series Outside the Region, bringing established founders from outside Dunedin to provide a public talk followed by a founder dinner to encourage peer- to-peer learning and regional linkages;

e)        With Innov8HQ in the delivery of Mana Rangatahi a programme applying mātauranga Māori, critical thinking and resilience-based activities for young people aged between 18-24 living in Dunedin. 

OPTIONS

14.       There are no options.

NEXT STEPS

15.       Enterprise Dunedin will provide further updates on the outcomes of SUDT activities to EDC.

Signatories

Author:

Chanel O'Brien - Business Development Advisor Skills and Entrepreneurship

Fraser Liggett - Economic Development Programme Manager

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

 

Title

Page

a

Startup Dunedin Trust January-July 2021 Half-way Done Report

36

 

SUMMARY OF CONSIDERATIONS

 

Fit with purpose of Local Government

This decision promotes the economic well-being of communities in the present and for the future.

 

Fit with strategic framework

 

Contributes

Detracts

Not applicable

Social Wellbeing Strategy

     

Economic Development Strategy

Environment Strategy

Arts and Culture Strategy

3 Waters Strategy

Spatial Plan

Integrated Transport Strategy

Parks and Recreation Strategy

Other strategic projects/policies/plans

Māori Impact Statement

Ngāi Tahu are represented on GDP and have an opportunity to contribute to decision making on the activities of the SUDT and the startup ecosystem.

Sustainability

Ongoing business development and support for the startup ecosystem has been identified as one priority by GDP and Enterprise Dunedin to meet the economic goals in the 2013-23 Economic Development Strategy.

LTP/Annual Plan / Financial Strategy /Infrastructure Strategy

There are no implications for the LTP, Annual Plan, Financial Strategy and Infrastructure Strategy.

Financial considerations

The Startup Dunedin Trust will be supported by $194,000 through 2021/22 Enterprise Dunedin operating budgets.

Significance

This report is considered of low significance in terms of the Council’s Significance and Engagement Policy.

Engagement – external

The following organisations have been engaged regarding the recommendations in this report - the Grow Dunedin Partnership (including Dunedin City Council, Otago Chamber of Commerce Incorporated, Otago Southland Employers Association, University of Otago, Otago Polytechnic, and Ngāi Tahu) and Startup Dunedin Trust.

Engagement - internal

There has been no internal engagement.

Risks: Legal / Health and Safety etc.

There are no identified risks.

Conflict of Interest

There is no conflict of interest.

Community Boards

There are no implications for Community Boards.

 

 


Economic Development Committee

10 August 2021

 

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Economic Development Committee

10 August 2021

 

JobDUN Dunedin Business Internship Programme 2020/2021

Department: Enterprise Dunedin

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to update the Economic Development Committee (EDC) on the results of the 2020/21 JobDUN Business Internship Programme. In summary, 41 interns participated in the 2020/21 programme, of which 23 were employed and 13 new roles were created.

 

RECOMMENDATIONS

That the Economic Development Committee:

a)         Notes the results of the 2020/21 JobDUN Business Internship Programme.

 

BACKGROUND

2          JobDUN was established in 2009 by the information and communication technology (ICT) sector, tertiary providers and the Dunedin City Council (DCC) in response to significant industry skills shortages.

3          The objective of JobDUN is to meet business needs, create high value jobs, retain skills and talent and contribute to the economic growth of Dunedin.

4          Businesses utilise the programme to reduce the commercial risk in taking on an untried person. It provides the opportunity for market and product development, which might not otherwise be undertaken.

5          The programme aligns to the following themes under Dunedin's 2013-23 Economic Development Strategy:

a)         Hub for Skills and Talent – attracting and retaining talent in the city;

b)        Business Vitality – supporting the capability building of export facing businesses;

c)         Alliances for Innovation – assisting businesses in building scale in export facing businesses.

6          While the programme started with an ICT focus, it has now expanded and is accessed by a wide range of businesses (including SMEs) and sectors.

7          Since 2012/13:

a)         410 interns have been placed in businesses resulting in 245 positions;

b)        73 full time equivalent, 78 part time equivalent and 94 contract positions have been created.

DISCUSSION

8          As with previous years, $50,000 was set aside for JobDUN intern grants in 2020/21. In total 41 interns participated in JobDUN during year, of which 23 were employed and 13 new roles were created.

9          The 2020/21 intern evaluation reports identified the top three benefits of completing a JobDUN internship were:

a)         Building relationships with businesspeople and industry experts;

b)        Working with experienced teams;

c)         Adding value to a business.

10        The following graph provides a breakdown of the intern roles for 2020/21. The roles most in demand included marketing/communications and media, sports/recreation management, and research and analysis.

(Source: 2020/21 JobDUN Business Reports)

11        The following graphs show that of the 22 businesses that participated, all reported high levels of satisfaction with the quality of the programme for 2020/21. In 13 instances participating businesses took more than one intern.

(Source: 2020/21 JobDUN Business Reports)

12        The regular JobDUN speed interview event coincided with the COVID-19 level 2 event in September 2020 and was cancelled. The 2020/21 programme continued to operate, and businesses and students were invited to connect with each other using digital tools such as email and zoom.

13        Based on this experience and to gauge business need for the 2021/22 season, a survey was forwarded in June to 65 businesses who had been involved in JobDUN over the last two years to ask what their preference was for engaging with students.

14        A total of 16 businesses responded (25%) to the survey with 62% noting a preference for students to make their initial contact by email. Should businesses wish to engage further on the internship opportunity this can be done using a digital platform and/or face to face.

15        Further work has been undertaken on a social media campaign to direct students to the JobDUN website and in order to attract new businesses to the programme a series of business focussed videos have been developed.

16        The intention is to further position JobDUN as a low risk, high reward way of accessing quality tertiary level students easily and efficiently, and to illustrate the value of the intern to a business.

oPTIONS

17        There are no options.

NEXT STEPS

18        Feedback from the participating businesses will be further incorporated into the design and implementation of the commenced 2021/22 JobDUN programme. The results of these changes and wider programme will be reported back to EDC later in 2022.

Signatories

Author:

Chanel O'Brien - Business Development Advisor Skills and Entrepreneurship

 

Authoriser:

Fraser Liggett - Economic Development Programme Manager

John Christie - Manager Enterprise Dunedin

Attachments

There are no attachments for this report.

SUMMARY OF CONSIDERATIONS

 

Fit with purpose of Local Government

This report promotes the economic well-being of communities in the present and for the future.

 

Fit with strategic framework

 

Contributes

Detracts

Not applicable

Social Wellbeing Strategy

Economic Development Strategy

Environment Strategy

Arts and Culture Strategy

3 Waters Strategy

Spatial Plan

Integrated Transport Strategy

Parks and Recreation Strategy

Other strategic projects/policies/plans

Māori Impact Statement

Ngāi Tahu is a signatory to the Dunedin 2013-23 Economic Development Strategy.

 

Sustainability

The programme supports businesses and economic sustainability by stimulating job creation, retaining talent and skills in the city, to link top quality students to local businesses to build capability, and grow export ready businesses.

LTP/Annual Plan / Financial Strategy /Infrastructure Strategy

There are no implications.

Financial considerations

A budget of $50,000 was provided for the 2020/2021 financial year for 50 grants at $1000 per intern.

Significance

This activity has been assessed as low in terms of the Council’s Significance and Engagement Policy.

Engagement – external

External parties such as Otago Polytechnic, the University of Otago and Dunedin businesses are engaged in the programme.

Engagement - internal

There has been no internal engagement.

Risks: Legal / Health and Safety etc.

There are no identified risks.

Conflict of Interest

There is no identified conflict of interest.

Community Boards

There are no implications for Community Boards.

 

 


Economic Development Committee

10 August 2021

 

 

Enterprise Dunedin Activity Report - July 2021 Update

Department: Enterprise Dunedin

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to update the Economic Development Committee on Enterprise Dunedin activities.

RECOMMENDATIONS

That the Committee:

a)     Notes the Enterprise Dunedin Activity Report – July 2021 Update.

 

DISCUSSION

2          Enterprise Dunedin activity is informed by the 2013-2023 Economic Development Strategy. 

3          The strategy sets out two economic goals:

a)         10,000 extra jobs over 10 years (requiring growth of approximately 2% per annum); and

b)        An average of 10,000 of extra income for each person (requiring GDP per capita to rise 2.5% per annum).

4          The following tables highlight employment growth to March 2020 and changes to annual earnings based on the Infometrics Annual Economic Profile as reported report to the June 2021 Economic Development Committee (EDC).

 

 

 

 

Dunedin City Economic Overview

5          The Infometrics Quarterly Economic Monitor (QEM) provides a more up to date summary of a variety of spending, investment, and other activity indicators.

a)         The QEM can be used to understand trends in the Dunedin economy. It complements the Annual Economic Profile, which provides detailed industry-level analysis, but comes out with a long lag.

b)        High level findings from the March 2021 QEM include:

·    Dunedin City’s GDP fell by 2.7% over the March 2021 year, compared to a 3.0% fall nationally;

·    Employment in Dunedin has largely returned to pre-COVID levels, driven by growth in health, public administration and construction over the past year;

·    Consumer spending and car registrations in Dunedin were largely back to pre COVID levels after a period of post-lockdown.

·    Dunedin’s housing market increased to an average of $636,000 in the March quarter, although the rate of growth has eased.

c)         The June 2021 update of the QEM is anticipated to be released on 19 August 2021 and will be presented to the Economic Development Committee.

Centre of Digital Excellence (CODE)

6          Work has continued across several workstreams including:

a)         Finalising legal constitutional and shareholding arrangements with CODE partners;

b)        Progressing negotiations with Kati Huirapa Rūnaka ki Puketeraki and negotiations with Te Rūnanga o Ōtākou regarding shareholding;

c)         Commencing the recruitment process for the DCC director and CODE Chair.

7          The second round of CODE grants continues to be assessed with announcements expected over the next month. The Games for Health workstream continues to be developed. A key focus is confirming the scope of this work in conjunction with the CODE Working Group and stakeholders including the Southern District Health Board.

Business Vitality

Business Clinics

8          Since 1 July Enterprise Dunedin has responded to 5 Business Clinic enquiries. These have included two new consulting businesses and a request for support identifying commercial premises for and existing Business planning to relocate. The table below summarises full year business clinic activity between 2018/19 and 2020/21.


 

Business Clinic Activity

2018/2019

2019/2020

2020/2021

46

43

41

 

Good Food Dunedin

9          Good Food Dunedin (GFD) focuses on economic, social and environmental aspects of the food ecosystem. Since late last year GFD has continued to engage with key stakeholders with the aim of keeping positive relationships and to enhance collaboration. These stakeholders include but not limited to:

 

a)         Otago farmers market;

b)        Community gardens and groups;

c)         Good food network;

d)        DCC department representatives;

e)        Ministry of Social Development.

10        The edible garden resource has been updated and will be made publicly available online with a Dunedin Vegetable Growing Calendar.

 

11        Five companies have been supported through the FoodSouth Otago Innovation lab at the University of Otago with the support of Grow Dunedin Partners (GDP). This $20k pilot which was completed in 2021 provided support for Dunedin based companies test develop products such as freeze-dried baby food, cold smoked salmon and oat-bars.

12        GFD intends to commence a process to review the food ecosystem. The intention is to:

a)         Engage participants in the food resilience ecosystem, the role they play, their autonomy and the connections they have with other groups;

b)        Facilitate a workshop with stakeholders to review current food resilience opportunities and challenges;

c)         Review and update the action plan as appropriate.

Alliances for Innovation

Film

13        There are currently seven major projects in the enquiries pipeline across Otago through to mid-2022.

14        Film Dunedin is currently supporting eight screenwriters with script consultants, mentoring and writers in residence. Dunedin based screen writer Pennie Hunt has secured intensive professional mentoring as a result of this activity.


 

15        Film Dunedin, Film Queenstown and Film Otago Southland have jointly convened a Creators Roundtable, bringing together screenwriters and producers from across the region. The intention is to work collaboratively to increase conversion of locally developed IP into production for international film and television audiences.

16        Film permitting is consistent with the number issued in the same period for 2018/19, prior to Covid-19. This has included short films, music video and domestic tourism commercials.

17        The table below sets out the number of film enquires and film permits issued for the year ending 30 June 2021 compared to the year ending 30 June 2020.

 

2019/2020

2020/2021

Inquiries related to filming in Dunedin

105

196

Film Permit Applications

48

47

Compelling Destination

Strategic Tourism Assets Protection Programme (STAPP v1)

18        The Tourism Industry Transformation Plan (ITP) continues work for central government to transform tourism to a more sustainable model. Changes in the ITP may impact on the November 2021 completion date for Dunedin’s new Destination Plan.

Strategic Tourism Assets Protection Programme (STAPP v2)

19        In May 2021 the Tourism Minister announced a $200m fund investment entitled Tourism Communities. The package focuses on Support, Recovery and Re-set and seeks to provide immediate funding support.

20        $26m has been allocated to Regional Tourism Organisations (RTOs) to manage, plan, promote, and market tourism activities in their regions. Enterprise Dunedin expects to receive $1.0m subject to agreement on planned activity.

21        Overall, this investment will support the implementation of destination management and planning and be used to encourage more people to explore regions. The funding aims to support the broader tourism sector, stimulate regional demand, increase industry capability, and progress the goals of the New Zealand-Aotearoa Government Tourism Strategy.

Visit Sector Initiatives and Engagement

22        Work continues with other regional partners in marketing the Southern Scenic Route (SSR), reviewing current branding and positioning of the SSR. Investment in these opportunities is likely to increase in line with Touring Route initiatives with Tourism New Zealand (TNZ), particularly in the Australian market.

23        The development of 45 South continues to evolve with the eight RTO’s currently working through the Investment Logic Mapping exercise to clarify outcomes, benefits and timeframes.


 

24        Enterprise Dunedin is coordinating the region’s MBIE’s Regional Events Fund (REF). The fund is for new or existing events, or capability building and is available to June 2023. The latest round distributed $110,000 to two events. Two more rounds occur in 2021 and 2022.  As part of supporting future REF applicants, Dunedin City Council will host a workshop in August to upskill the sector on application requirements.

Research and Data

25        The new Accommodation Data Programme commenced in July 2020. Dunedin’s occupancy rate for May 2021 was 61.5% (New Zealand’s was 39.4%). Average nights stayed per guest remains consistent with March and April at 1.9 nights.

26        The Ministry of Business, Employment and Innovation (MBIE) replaced the Monthly Regional Tourism Estimates (MRTE) to measure tourism spend at an RTO level, with Tourism Electronic Card Transactions (TECTs). The TECTs aim to present the measured electronic card transactions (ECT) attributable to tourism but without any attempt to represent the total spend. The TECTs are based almost exclusively on physical electronic card transactions, and do not include any other form of spending such as cash, pre-purchases or online spend. This results in the figures in the TECTs being substantially smaller than those in the MRTEs.

27       A comparison of the last three months visitor spend for Dunedin is shown below:

 

TECT Spend

Month End

Domestic

2020

Domestic

2021

International

2020

International

2021

March

$28m

$33m

$6.2m

$1.5m

April

$4.68m

$34.5m

$.88m

$1.78m

May

$17.98m

$34.5m

$1.6m

$2.46m

 

 

28        Social and website engagement results for the quarter ending June 2021 are:

Instagram impressions

832,221

Instagram engagements

50,750

Instagram followers (a user who follows your account, can see, like and comment)

44,166

Instagram engagement rate

(quantitative measure of how users interact with the content)

6.1%

Facebook impressions

1,865,651

Facebook followers

94,199

Facebook engagement rate

(highest rate in comparison to Queenstown, Rotorua, Wellington, Auckland and Southland

 

5.6% with 4,015 clicks on post links

 

 

 

Consumer Marketing – New Zealand and Australia

29        The “Anything But” domestic winter campaign was launched in May and has continued to be promoted nationwide throughout June and July. This campaign is pitching Dunedin as a place to visit in winter.

30        In a joint venture with NZME, Enterprise Dunedin are hosting the Coast FM breakfast show who are broadcasting live from Dunedin as part of a regional roadshow series.

31        In partnership with Dunedin Airport and NZME, there are two nationwide prize competition radio campaigns. July focused on pushing the DINE Dunedin festival and in August the Craft Beer and Food Festival.

32        Enterprise Dunedin continues to use ‘Plan D’ as the creative direction to market Dunedin and launched a continuation of that campaign in Australia. Digital activity is paused when the travel bubble is not operational.

33        Enterprise Dunedin is working closely with Tourism New Zealand on joint venture domestic ‘family campaign’ activity.

34        A Queenstown Lakes & Southern Ski Fields campaign has been launched from July to October. The campaign utilises the Plan D images with specific messaging to entice visitors to travel to Dunedin.

35        Enterprise Dunedin is a finalist in the TVNZ-NZ Marketing Awards for the Pretty good ‘Plan D’ campaign.

PR and Promotions

36        Enterprise Dunedin has secured 22 destination features in New Zealand and Australian media during the period, including articles and broadcast segments in New Zealand Herald, Stuff, Fashion Quarterly, Kia Ora magazine, Mindfood Australia, Qantas magazine, Urban List, Holidays with Kids and Australia’s Today Show.

37        National broadcast and newspaper coverage was secured for economic development activities including the CODE and JP Games collaboration involving Paralympian Holly Robinson, and the Ministry of Foreign affairs and Trade Study Tour to Dunedin.

Study Dunedin

Summer Programme

38        By mid-2020 Immigration New Zealand (INZ) had signalled it would not be granting exceptions for international students wishing to return to their home countries over the New Zealand summer holiday period. High schools had noted that international students were experiencing homesickness and lack of contact with their families.

39        The Summer Programme was led by the University of Otago Language Centre (UOLC) with Mtiv8.me (a company experienced in dealing with youth and trained youth mentors on their staff). Study Dunedin supported the programme with marketing collateral and social media to target key audiences nationwide and certificates signed by the Mayor.

40        Sixteen students signed up for the Summer Programme over the six-week period. These numbers were relatively consistent with other similar programmes across New Zealand.

 

Education New Zealand Support

41        In June, Study Dunedin was granted $80k from Education New Zealand for the first year of a (proposed three-year) project to develop a product to support economic activities, international student transitions and retention. The project aligns to the Centre of Digital Excellence (CODE) and aims to attract international students interested in digital technology and game development to a study pathway from high school to tertiary study to employment. 

42        Proposed partners include CODE, Dunedin high schools, the University of Otago, Otago Polytechnic and Game Development companies.  

43        Japan has been identified as the first offshore student market.  Under the proposal, a boot camp product will be created and marketed to Japanese high school students.  Applications would be open for students to apply for places in the programme in Dunedin.  The pathway will immerse students in the gaming sector through CODE events, on-campus events, mentoring, internships and holiday programme meet up’s with gaming companies in the city. 

i-SITE Visitor Centre

44        Since COVID-19, the mix of visitors to the i-SITE Visitor Centre has changed significantly. There have been very few Australian visitors since the bubble re-opened with only 24 purchasing from the Visitor Centre. Of total international visitors in 2019/2020 Australian visitors accounted for 17.3%, in 2020/2021 they accounted for only 8.9%. Other International travellers are those who were in the country pre COVID-19 and choose to continue with their working holidays as planned.

*Please note cruise passengers were always recorded as cruise and not their country of origan

45        Staff have been busy answering accommodation requests for the All Blacks versus South African match in September and the February 2022 Masters Games bookings. The Visitor Centre manages additional capacity for the Masters Games at the Halls of Residents.

46        The table below demonstrates the sales by domestic, international and cruise visitors at the Visitor Centre, from 1 July 2020 to 30 June 2021 compared to same period last year.

 

1 July 2019 – 30 June 2020

1 July 2020 – 30 June 2021

Domestic Travellers

25%

92%

International Travellers

47%

8%

Cruise Ship Travellers

28%

0%

Total

100%

100%

 

 

47        This table demonstrates the split of domestic visitors to the Dunedin visitor centre by region for 1 July 2020 to 30 April 2021 compared to the same period last year.


 

 

 

1 July 2019 – 30 June 2020

1 July 2020 – 30 June 2021

Northland

1.5%

2.5%

Auckland

9.4%

16.2%

Waikato

1.5%

2.9%

Bay of Plenty

3.4%

5.3%

Gisborne

0.1%

0.3%

Hawkes Bay

0.6%

1.6%

Taranaki

0.3%

0.8%

Manawatu-Wanganui

0.8%

1.5%

Wellington

4.5%

7.2%

Marlborough

1.3%

1.2%

Canterbury

6.7%

4.9%

Dunedin

63.8%

52.0%

Otago

4.1%

2.0%

Southland

 2.0%

1.6%

Total

100%

100%

NEXT STEPS

48        Enterprise Dunedin activity will be incorporated into future reports.

 

Signatories

Author:

Fraser Liggett - Economic Development Programme Manager

Malcolm Anderson - City Marketing Manager

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

There are no attachments for this report.

SUMMARY OF CONSIDERATIONS

Fit with purpose of Local Government

This report promotes the economic well-being of communities in the present and for the future.

 

Fit with strategic framework

 

Contributes

Detracts

Not applicable

Social Wellbeing Strategy

Economic Development Strategy

Environment Strategy

Arts and Culture Strategy

3 Waters Strategy

Spatial Plan

Integrated Transport Strategy

Parks and Recreation Strategy

Other strategic projects/policies/plans

 

 

Māori Impact Statement

The CODE Working Group is working with Te Rūnanga o Ōtākou and Kati Huirapa Rūnaka ki Puketeraki regarding the development of Kaupapa CODE. Further engagement with Rūnaka is planned during the development of the OREDP.

Enterprise Dunedin continues to work with Aukaha around the rewrite of the Destination Plan and the cultural audit component of our marketing activity.

Sustainability

There are no known impacts for sustainability.

LTP/Annual Plan / Financial Strategy /Infrastructure Strategy

Enterprise Dunedin activities and the 2013-2023 Economic Development Strategy are included in the 2018-28 10-year plan.

Financial considerations

There are no financial considerations.

Significance

This report is considered of low significance in terms of the Significance Engagement Policy.

Engagement – external

External engagement has been held as relevant across Enterprise Dunedin’s portfolio, including Te Rūnanga o Ōtākou and Kāti Huirapa Rūnaka ki Puketeraki, Dunedin’s Tech sector, Education, Tourism, Film, Food, Cruise and general business sectors.  The has included consultation, online workshops, meetings and surveys, newsletters and general updates via Enterprise Dunedin’s CRM and face to face to meetings. 

Engagement – internal

As an update report, no internal engagement has been undertaken.

Risks: Legal / Health and Safety etc.

There are no identified risks.

Conflict of Interest

There are no known conflicts of interest.

Community Boards

Community Boards will be involved with ongoing discussions around the new Dunedin Destination Plan.

 

 


Economic Development Committee

10 August 2021

 

Items for Consideration by the Chair

 

Any items for consideration by the Chair.