Notice of Meeting:
I hereby give notice that an ordinary meeting of the Economic Development Committee will be held on:
Date: Wednesday 9 February 2022
Time: 1.30 pm (or at the conclusion of the previous meeting)
Venue: Via Audio Visual Link
Sandy Graham
Chief Executive Officer
Economic Development Committee
PUBLIC AGENDA
MEMBERSHIP
Chairperson |
Cr Chris Staynes |
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Deputy Chairperson |
Cr Rachel Elder |
Cr Andrew Whiley
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Members |
Cr Sophie Barker |
Cr David Benson-Pope |
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Cr Christine Garey |
Cr Doug Hall |
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Mayor Aaron Hawkins |
Cr Carmen Houlahan |
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Cr Marie Laufiso |
Cr Mike Lord |
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Cr Jim O'Malley |
Cr Jules Radich |
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Cr Lee Vandervis |
Cr Steve Walker |
Senior Officer John Christie, Manager Enterprise Dunedin
Governance Support Officer Wendy Collard
Wendy Collard
Governance Support Officer
Telephone: 03 477 4000
Wendy.Collard@dcc.govt.nz
This meeting will be streamed on the Council’s YouTube Page https://youtu.be/EBcyvkwRqzQ
Note: Reports and recommendations contained in this agenda are not to be considered as Council policy until adopted.
Economic Development Committee 9 February 2022 |
ITEM TABLE OF CONTENTS PAGE
1 Public Forum 4
2 Apologies 4
3 Confirmation of Agenda 4
4 Declaration of Interest 5
5 Confirmation of Minutes 15
5.1 Economic Development Committee meeting - 1 November 2021 15
Part A Reports (Committee has power to decide these matters)
6 Economic Development Committee Forward Work Programme 20
7 Economic Development Activity Report for the period to 1 July to 31 December 2021 25
8 STAPP Investment Plan Update 31
9 Dunedin City - Annual Economic Profile March 2021 Update 38
10 Items for Consideration by the Chair 92
Economic Development Committee 9 February 2022 |
At the close of the agenda no requests for public forum had been received.
An apology has been received from Cr Doug Hall.
That the Committee:
Accepts the apology from Cr Doug Hall.
Note: Any additions must be approved by resolution with an explanation as to why they cannot be delayed until a future meeting.
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Economic Development Committee 9 February 2022 |
EXECUTIVE SUMMARY
1. Members are reminded of the need to stand aside from decision-making when a conflict arises between their role as an elected representative and any private or other external interest they might have.
2. Elected members are reminded to update their register of interests as soon as practicable, including amending the register at this meeting if necessary.
That the Committee: a) Notes/Amends if necessary the Elected Members' Interest Register attached as Attachment A; and b) Confirms/Amends the proposed management plan for Elected Members' Interests. |
Attachments
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Title |
Page |
⇩a |
Elected Members' Register of Interests |
6 |
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Economic Development Committee 9 February 2022 |
Economic Development Committee meeting - 1 November 2021
That the Committee: a) Confirms the minutes of the Economic Development Committee meeting held on 01 November 2021 as a correct record.
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Attachments
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Title |
Page |
A⇩ |
Minutes of Economic Development Committee meeting held on 1 November 2021 |
16 |
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Economic Development Committee 9 February 2022 |
Economic Development Committee
MINUTES
Minutes of an ordinary meeting of the Economic Development Committee held in the Edinburgh Room, Municipal Chambers, The Octagon, Dunedin on Monday 01 November 2021, commencing at 10.00 am
PRESENT
Chairperson |
Cr Chris Staynes |
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Deputy Chairperson |
Cr Rachel Elder |
Cr Andrew Whiley
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Members |
Cr Sophie Barker |
Cr Christine Garey |
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Cr Doug Hall |
Mayor Aaron Hawkins |
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Cr Carmen Houlahan |
Cr Marie Laufiso |
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Cr Jim O'Malley |
Cr Jules Radich |
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Cr Steve Walker |
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IN ATTENDANCE |
Sandy Graham (Chief Executive Officer), John Christie (Manager Enterprise Dunedin), Fraser Liggett (Economic Development Programme Manager), Malcolm Anderson (City Marketing Manager), John Gallaher (Chairperson, Grow Dunedin Partnership), Barbara Bridger (Grow Dunedin Partnership), Mike Collins (Grow Dunedin Partnership) and Megan Gibbons (Grow Dunedin Partnership)
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Governance Support Officer Wendy Collard
1 Public Forum
There was no Public Forum.
2 Apologies |
Apologies have been received from Crs David Benson-Pope (on Council business), Mike Lord and Lee Vandervis. |
Moved (Cr Chris Staynes/Cr Christine Garey): That the Committee: Accepts the apologies from Crs David Benson-Pope (on Council business), Mike Lord and Lee Vandervis. Motion carried |
3 Confirmation of agenda |
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Moved (Cr Chris Staynes/Cr Rachel Elder): That the Committee:
Confirms the agenda without addition or alteration.
Motion carried |
4 Declarations of interest
Members were reminded of the need to stand aside from decision-making when a conflict arose between their role as an elected representative and any private or other external interest they might have.
Crs Barker and Laufiso provided an update to their Register of Interests.
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Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
a) Notes the Elected Members' Interest Register; and b) Confirms the proposed management plan for Elected Members' Interests. Motion carried |
5 Confirmation of Minutes
5.1 Economic Development Committee meeting - 10 August 2021 |
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Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
a) Confirms the minutes of the Economic Development Committee meeting held on 10 August 2021 as a correct record. Motion carried (ED/2021/014) |
Part A Reports
6 Economic Development Committee Forward Work Programme |
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A report from Corporate Policy provided for the Economic Development Committee forward work programme for the 2021-2022 year. |
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Moved (Cr Andrew Whiley/Cr Rachel Elder): That the Committee:
a) Notes the Economic Development Committee forward work programme. Motion carried |
7 Economic Development Strategy Update 2021 |
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Cr Carmen Houlahan left the meeting at 10:47 am and returned at 10:49 am. Cr Doug Hall left the meeting at 10:59 am and returned at 11:01 am. A report prepared by the Grow Dunedin Partnership provided an update on the progress of the actions of the Economic Development Strategy (Strategy) 2013-23. Mr John Gallaher, Ms Barbara Bridger, Mr Mike Collins, and Ms Megan Gibbons spoke to the report and responded to questions. |
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Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
Notes the Grow Dunedin Partnership report “Dunedin’s Economic Development Strategy – Reflections to 2021”. Motion carried |
8 Economic Development Activity Report for the period to 30 September 2021 |
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Cr Carmen Houlahan and Cr Rachel Elder left the meeting at 11.45 am and returned at 11.47 am. Cr Andrew Whiley left the meeting at 11:58 am and returned at 12:00 p.m.. A report from Enterprise Dunedin provided an update on progress towards achieving levels of service for the Economic Development activity for the period 1 July 2021 to 30 September 2021. The Chief Executive Officer (Sandy Graham), the Manager, Enterprise Dunedin (John Christie), the Economic Development Programme Manager (Fraser Liggett) and the City Marketing Manager (Malcolm Anderson) spoke to the report and responded to questions. |
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Moved (Cr Andrew Whiley/Cr Steve Walker): That the Committee:
a) Notes the update report on the Economic Development activity. Motion carried |
9 Items for Consideration by the Chair |
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There were no items for consideration.
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The meeting concluded at 12.10 pm.
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CHAIRPERSON
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Economic Development Committee 9 February 2022 |
Economic Development Committee Forward Work Programme
Department: Corporate Policy
EXECUTIVE SUMMARY
1 The purpose of this report is to provide the forward work programme for the 2021-2022 year (Attachment A).
2 As this is an administrative report only, there are no options or Summary of Considerations.
That the Committee: a) Notes the Economic Development Committee forward work programme as shown in Attachment A. |
discussion
3 The forward work programme is a regular agenda item which shows areas of activity, progress and expected timeframes for decision making across a range of areas of work.
4 As an update report, purple highlights show changes to timeframes. New items added to the schedule are highlighted in yellow. Items that have been completed or updated are shown as bold.
5 Months where no Committee meetings are scheduled are highlighted as grey.
NEXT STEPS
6 An updated report will be provided to future meetings of the Economic Development Committee.
Signatories
Author: |
Sharon Bodeker - Corporate Planner |
Authoriser: |
John Christie - Manager Enterprise Dunedin |
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Title |
Page |
⇩a |
Economic Development Forward Work Programme - February 2022 |
23 |
Economic Development Committee 9 February 2022 |
Economic Development Activity Report for the period to 1 July to 31 December 2021
Department: Enterprise Dunedin
EXECUTIVE SUMMARY
1 This report provides an update on progress towards achieving levels of service for the Economic Development activity for the period 1 July 2021 to 31 December 2021, as provided in Attachment A.
2 As this is an administrative report only, there are no options or Summary of Considerations.
That the Committee: a) Notes the update report on the Economic Development activity as provided in Attachment A. |
DISCUSSION
3 The 10 year plan sets out the activities undertaken by Council. Each activity has levels of service that describe what Council will provide to the community, along with measures and targets used to assess the level of achievement in delivering those activities. Council reports on its achievement of all levels of service through its Annual Report.
4 Attachment A reports on progress towards achieving the levels of service, measures and targets as detailed in the 10 year plan for Economic Development for the six months to 31 December 2021. Information on specific areas of work is also provided.
5 The Residents’ Opinion Survey (ROS) is used by Council to measure achievement of some of its levels of service, and the results from the survey are shown in the attached activity report. Respondents of the survey are asked to rate their satisfaction levels for some activities on a scale of 1-10 from very dissatisfied to very satisfied.
6 The survey is carried out on a continuous monthly basis, with the aim of getting 100 responses each month. This provides a sample size of around 1,200 for the year, with a six monthly sample size of around 600 residents. A sample size of 600 has an expected margin of error (at the 95% confidence interval) of ± 4.1%.
NEXT STEPS
7 An update report for the nine months to 31 March 2022 will be presented to the May 2022 Committee meeting.
Signatories
Author: |
Fraser Liggett - Economic Development Programme Manager |
Authoriser: |
John Christie - Manager Enterprise Dunedin |
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Title |
Page |
⇩a |
Economic Development activity report for the period 1 July to 31 December 2021 |
27 |
Economic Development Committee 9 February 2022 |
STAPP Investment Plan Update
Department: Enterprise Dunedin
EXECUTIVE SUMMARY
1 This report is to update the Economic Development Committee on the implementation of the Government funded Strategic Tourism Assets Protection Programme (STAPP) and subsequent additional Tourism Communities: Support, Recovery and Reset Plan (TCSRRP).
2 Enterprise Dunedin received $700,000 to implement STAPP projects between November 2020 and March 2022 and a further $1 million for ten new projects including additional funding for four existing STAPP projects for implementation by 31 December 2022.
3 Several projects have been given an extension until end February 2023 due to delays influenced by COVID-19 alert levels.
4 Contractors are being used to deliver projects as they are timebound and require expertise.
That the Committee: a) Notes the Strategic Tourism Assets Protection Investment Plan Update. |
DISCUSSION
5 A brief overview of the status of the 23 projects is summarised below.
Destination Management and Planning
Iwi Initiatives in Destination Marketing/Management
6 This project will be designed to explore new iwi tourism related initiatives in Destination Marketing/Management for engagement and development with mana whenua.
Dunedin Destination Management Plan implementation role
7 A role has been approved to champion the implementation of the Dunedin Destination Management Plan (DDMP) and will be progressed as the plan is completed.
OPEX support for new Dunedin Destination Management Plan
8 Investment has been approved to support agreed outcomes from the development of the DDMP and will be allocated to projects when the plan is completed.
Dunedin Destination Management Plan
9 The first round of consultation started on 9 February 2021 with a situation report released in late August 2021 followed by further consultation. COVID 19 has caused delays in consultation with face-to-face engagement being the preference of some stakeholders. A draft of the document for further stakeholder engagement is expected by end March 2022.
Marketing Cultural Audit
10 A cultural audit in consultation with Aukaha will be undertaken when the DDMP is completed.
Data Sharing
11 Originally this project aimed to collect data across Dunedin activities and attractions monthly followed by aggregating and summarising it back to the visitor industry to be used as a benchmark. Due to very limited activity over the past two years, with at times no data to share, this project has not progressed. This project will now be reviewed in consultation with the Dunedin Host Board to ascertain what industry might need in any future forecasting and benchmarking data.
Business Events
12 From November 2020 consultants Tourism Marketing Solutions have been contracted to connect with at least 100 qualified ‘conference buyers’ a month in order to establish their interest in holding a Business Event in Dunedin. This has resulted in increased interest in Dunedin, the securing of business leads and a monthly report on all contact calls. MBIE have provided further funding to continue this service until 31 August 2022.
Industry Capability and Product Development
Digital Assets/New Image and Video Assets
13 In November 2020 a contractor was appointed to grow DunedinNZ’s digital assets and image library to meet the increasing demand of domestic and international visitors looking to visit Dunedin. With the increased use of digital assets and the need to keep imagery fresh and up to date this contract has received further funding until the end October 2022.
Destination Management and Marketing Support Tourism Arts and Cultural Sector
14 This project is designed to support the wider arts and cultural sector in Dunedin to become more market ready. Consultation with this group will determine the areas of support that this funding will be applied to.
Product Development Implementation
15 This project will assist with feasibility/business plans for initiatives highlighted in the Product Review and will commence once the product development review is completed.
Wellbeing Initiatives
16 This is scheduled for winter 2022 to procure qualified wellbeing experts to implement a 1:1 programme for the Tourism sector where any need is identified.
Training Internally
17 This will cover additional staff capability building required due to increased destination management expectations.
Product Review
18 This project commenced in November 2020 with initial gathering of tourism product data by type. This was updated mid-2021 as the product offering had shrunk with businesses going into hibernation or leaving the market. This data was analysed to determine gaps and potential opportunities for tourism product. Following the gap analysis, in January 2022 a group of industry product experts from around the country gathered in Dunedin to access gaps and opportunities. Workshops are now being scheduled with industry stakeholders for February – March 2022 to investigate subsequent opportunities. A final report is expected late March 2022.
Community Sentiment
19 Angus and Associates completed the first Community Sentiment survey of Dunedin resident’s regarding tourism in August 2020. This survey measured resident’s sentiment around support for tourism, extent of pressures on the community, and both the benefits and negative impacts of tourism on the community. A second survey is to be undertaken for completion by June 2022 which will show any major shifts in community sentiment. The first survey results have been shared with the DDMP consultants.
Crisis Resilience
20 Consultant “Resilient Organisations” was contracted to assist tourism operators create or update their existing Crisis Resilience Plans. Operators were invited to complete a confidential online survey to give the consultant the ability to assess current Resilience Plans. The consultants then reviewed the individual survey outcomes and produced a report including recommendations for improvement to each participant. Workshops were held to assist the development or upgrade of existing Crisis Resilience Plans.
21 In May 2021 participating operators were invited and encouraged to join three online workshops focusing on:
· planning for an uncertain future;
· being ready for anything; and
· business continuity planning.
Pathways to Carbon Neutrality
22 A webinar for tourism operators was run by consultants EKOS and Coffey, who outlined the importance of measurement, reduction, and offsetting carbon. In June 2021 the consultants ran a workshop outlining an on-line carbon measurement tool and how tourism operators could use it to work towards carbon neutrality. This initiated conversations about how visitors to Dunedin can contribute to the City achieving carbon neutrality by 2030.
Regional Collaboration
23 Ongoing funding has been allocated to 45 South and Otago Cycle Trails Collective projects. MOU’s have been extended with both groups.
The 45 South project will be delivered through Great South and cover:
· the continued employment of a Touring Route Development Advisor;
· visitor insights data; and
· implementation of the project business plan.
The Otago Cycle Trail Collective project will be administered by Central Otago Tourism and covers:
· promotion of interregional travel between Dunedin, Central Otago, Clutha and other gateways;
· promote the ability to have a ‘low impact, low carbon’ holiday on a bike in Otago; and
· enable efficient and effective use of various channels and media that reach key local and visitor markets and supports marketing from operators and the wider tourism industry.
Industry Capability and Product Development
Digital Support
24 This provides digital support and digital analysis to better inform and implement our targeted campaign marketing. Additional funding has been received through to February 2023.
Digital Content
25 This is a new project to employ or contract assistance to refresh and update our written digital content.
Campaign Oversight
26 The funding for this project will assist in the coordination of campaigns including liaison with campaign agencies and partnering operators. This is due to commence in February 2022.
International Marketing
27 This is in the planning stage and will be dependent on Tourism New Zealand planned campaigns and influenced by the planned opening of borders.
New Signature Event Promotion
28 This is planned for 2022 in conjunction with new events funded by the Regional Events Fund.
Destination Marketing
29 Programmes to enhance domestic destination marketing have been implemented and will be ongoing and aligned with partners including Tourism New Zealand and Air New Zealand.
OPTIONS
30 As this is a report for noting there are no options.
NEXT STEPS
31 Implementation will continue with these projects, with six monthly reporting to MBIE and Council’s Economic Development Committee.
Signatories
Author: |
Louise van de Vlierd - Manager Visitor Centre |
Authoriser: |
John Christie - Manager Enterprise Dunedin |
There are no attachments for
this report.
SUMMARY OF CONSIDERATIONS
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Fit with purpose of Local Government This promotes the economic, social, environmental, and cultural wellbeing of communities in the present and for the future. |
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Fit with strategic framework
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Māori Impact Statement Engagement with mana whenua is occurring through the consultant Stafford Strategy for the rewrite of the DDMP. |
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Sustainability The Carbon Neutrality project will enable operators to measure their carbon footprint and plan to reduce and mitigate any impact from tourism contributing to the Council’s goal of achieving carbon neutrality by 2030. |
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LTP/Annual Plan / Financial Strategy /Infrastructure Strategy There are no implications. |
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Financial considerations The STAPP programme received $1.7 million from MBIE. |
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Significance This is considered low in terms of the Council’s Significance and Engagement Policy. |
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Engagement – external There has been ongoing external engagement across a wider visitor sector stakeholder base. For the DMP re-write this has included but not been limited to Dunedin Host, Education Sector, CODE, Port Otago, ORC, Arts Sectors and Transport Sector. The sustainability and crisis resilience projects have engaged with the wider visitor and hospitality sectors. |
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Engagement - internal Engagement has been across a wide range of departments including, Transportation, Parks and Recreation, Community Development and Events, Toitu and the Art Gallery. |
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Risks: Legal / Health and Safety etc. There are no known risks. |
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Conflict of Interest There are no known conflicts of interest. |
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Community Boards Community boards have been consulted as part of the Destination Management Plan rewrite process and will be involved in other projects as they are developed. |
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Economic Development Committee 9 February 2022 |
Dunedin City - Annual Economic Profile March 2021 Update
Department: Enterprise Dunedin
EXECUTIVE SUMMARY
1 This report provides an update on the Infometrics Annual Economic Profile to March 2021 and Statistics New Zealand estimates to November 2021.
That the Committee: a) Notes the Dunedin City – Annual Economic Profile March 2021 Update. |
BACKGROUND
2 Enterprise Dunedin’s activity is informed by the 2013-23 Economic Development Strategy (EDS). The EDS is underpinned by five themes:
· Business Vitality – to improve the ease of doing business.
· Alliances for innovation – to improve linkages between industry and research.
· A hub for skills and talent – to increase retention of graduates, build the skills base and grow migrant numbers.
· Linkages beyond our borders – to increase international investment and establish projects with other cities.
· A compelling destination – to increase the value of tourism and events and improve the understanding of Dunedin’s advantages.
3 The EDS sets out two overarching economic goals:
a) 10,000 extra jobs over 10 years
b) An average $10,000 extra income for each person.
4 The Regional Economic Profile provides an in-depth annual description of Dunedin’s economy and performance to the year ending 31 March. Information on wages and self-employment are collected after this period by Inland Revenue, which means there is a time-lag in the report being produced by Infometrics.
DISCUSSION
5 Infometrics noted a 1.5% decline in the number of jobs in Dunedin in the year ending March 2021 year. This was primarily centred on education, manufacturing, information media, arts and recreational services and retail. These declines were partly offset by increasing job numbers in construction, public administration, professional, scientific and technical services.
6 In the eight-year period, overall jobs have increased by 6,068 since the adoption of the 2013-2023 EDS. In the decade prior to the EDS, jobs increased by 2,288.
7 Infometrics data noted that average earnings for the year ending March 2021 year were $59,804, 3.2% higher than the previous year.
8 The chart below highlights average wage earnings growth (inflation adjusted) tracking just below what is required to lift incomes by $10,000 per person over the EDS 10-year period.
Employment and wage trends since March 2021
9 Statistics New Zealand data (based on payday payroll filings), notes that job numbers in Dunedin during November 2021 were up 3.0% from November 2020 and 2.3% higher than the November 2019 level before (COVID-19).
10 The data shows that construction, public administration, professional, scientific and technical services continued to play a key role in job growth up to November 2021.
11 While expenditure on hospitality has declined, employment in the accommodation and food services sector has held up.
12 Ministry of Social Development (MSD) data indicates 4,164 people in Dunedin were receiving Jobseeker Support in November 2021. This compares to 4,500 jobseeker recipients in November 2020.
OPTIONS
13 As this is an update report, there are no options.
NEXT STEPS
14 Further reports will be commissioned to monitor Dunedin’s Economic Growth and progress against the EDS goals.
Signatories
Author: |
Benje Patterson - Business Analysis Contractor Fraser Liggett - Economic Development Programme Manager |
Authoriser: |
John Christie - Manager Enterprise Dunedin |
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Title |
Page |
⇩a |
Infometrics - Dunedin Annual Economic Profile to March 2021 |
44 |
SUMMARY OF CONSIDERATIONS
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Fit with purpose of Local Government This report tracks the economic well-being of communities in the present and for the future. |
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Fit with strategic framework
Enterprise Dunedin is responsible for the delivery of the 2013-2023 Economic Development Strategy. |
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Māori Impact Statement There are no known impacts for Maori. |
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Sustainability Data from the Infometrics Annual Economic Profile report will inform Economic Development Strategy partners with future decision making. |
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LTP/Annual Plan / Financial Strategy /Infrastructure Strategy Enterprise Dunedin activities and delivery on the 2013-2023 Economic Development Strategy are included in the 2018-2028 Long Term Plan. |
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Financial considerations There are no identified financial considerations. |
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Significance This report is considered of low significance in terms of the Significance Engagement Policy. |
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Engagement – external Infometrics Ltd were engaged to produce the Annual Regional Economic Profile Report. |
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Engagement - internal No internal engagement has been undertaken. |
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Risks: Legal / Health and Safety etc. There are no known identified risks. |
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Conflict of Interest There are no known conflicts of interest. |
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Community Boards There are no known implications for Community Boards. |