Notice of Meeting:

I hereby give notice that an ordinary meeting of the Economic Development Committee will be held on:

 

Date:                                                    Tuesday 5 April 2022

Time:                                                   1.30 pm (or at the conclusion of the previous meeting)

Venue:                                                Via Audio Visual Link

This meeting will be streamed on the Council’s YouTube Page: https://youtu.be/zPyx3M9qdHg

 

Sandy Graham

Chief Executive Officer

 

Economic Development Committee

PUBLIC AGENDA

 

MEMBERSHIP

 

Chairperson

Cr Chris Staynes

 

Deputy Chairperson

Cr Rachel Elder

Cr Andrew Whiley

 

Members

Cr Sophie Barker

Cr David Benson-Pope

 

Cr Christine Garey

Cr Doug Hall

 

Mayor Aaron Hawkins

Cr Carmen Houlahan

 

Cr Marie Laufiso

Cr Mike Lord

 

Cr Jim O'Malley

Cr Jules Radich

 

Cr Lee Vandervis

Cr Steve Walker

 

Senior Officer                                               John Christie, Manager Enterprise Dunedin

 

Governance Support Officer                  Wendy Collard

 

 

Wendy Collard

Governance Support Officer

 

Telephone: 03 477 4000

Wendy.Collard@dcc.govt.nz

www.dunedin.govt.nz

 

 

Note: Reports and recommendations contained in this agenda are not to be considered as Council policy until adopted.

 


Economic Development Committee

5 April 2022

 

 

ITEM TABLE OF CONTENTS                                                                                                                                         PAGE

 

1             Public Forum                                                                                                                                                              4

2             Apologies                                                                                                                                                                    4

3             Confirmation of Agenda                                                                                                                                        4

4             Declaration of Interest                                                                                                                                           5

5             Confirmation of Minutes                                                                                                                                    16

5.1       Economic Development Committee meeting - 9 February 2022                                            16     

Part A Reports (Committee  has power to decide these matters)

6             Economic Development Committee Forward Work Programme                                                        21

7             Study Dunedin Update                                                                                                                                        24

8             Marketing Update July 2021 to March 2022                                                                                               28

9             Dunedin Benchmark Comparisons Report March 2022                                                                          33

10           Items for Consideration by the Chair                                                                                                             45             

 

 


Economic Development Committee

5 April 2022

 

 

1          Public Forum

At the close of the agenda no requests for public forum had been received.

2          Apologies

At the close of the agenda no apologies had been received.

3          Confirmation of agenda

Note: Any additions must be approved by resolution with an explanation as to why they cannot be delayed until a future meeting.


Economic Development Committee

5 April 2022

 

Declaration of Interest

 

  

EXECUTIVE SUMMARY

1.         Members are reminded of the need to stand aside from decision-making when a conflict arises between their role as an elected representative and any private or other external interest they might have.

 

2.         Elected members are reminded to update their register of interests as soon as practicable, including amending the register at this meeting if necessary.

 

 

RECOMMENDATIONS

That the Committee:

a)     Notes/Amends if necessary the Elected Members' Interest Register attached as Attachment A; and

b)     Confirms/Amends the proposed management plan for Elected Members' Interests.

 

 

Attachments

 

Title

Page

a

Elected Members' Register of Interests

6

  


Economic Development Committee

5 April 2022

 

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Economic Development Committee

5 April 2022

 

Confirmation of Minutes

Economic Development Committee meeting - 9 February 2022

 

 

RECOMMENDATIONS

That the Committee:

a)     Confirms the minutes of the Economic Development Committee meeting held on 09 February 2022 as a correct record.

 

 

 

Attachments

 

Title

Page

A

Minutes of Economic Development Committee meeting  held on 9 February 2022

17

 

 


Economic Development Committee

5 April 2022

 

 

 

Economic Development Committee

MINUTES

 

Minutes of an ordinary meeting of the Economic Development Committee held in the Via Audio Visual Link on Wednesday 09 February 2022, commencing at 1.38 pm (or at the conclusion of the previous meeting)

 

PRESENT

 

Chairperson

Cr Chris Staynes

 

Deputy Chairperson

Cr Rachel Elder

Cr Andrew Whiley

 

Members

Cr Sophie Barker

Cr David Benson-Pope

 

Cr Christine Garey

Mayor Aaron Hawkins

 

Cr Carmen Houlahan

Cr Marie Laufiso

 

Cr Mike Lord

Cr Jim O'Malley

 

Cr Jules Radich

Cr Lee Vandervis

 

Cr Steve Walker

 

 

 

IN ATTENDANCE

Sandy Graham (Chief Executive Officer), John Christie (Manager Enterprise Dunedin), Fraser Liggett (Economic Development Programme Manager), Louise van de Vlierd (Manager, Visitor Centre) and Benje Patterson (Business Analysis Contractor)

 

 

Governance Support Officer                  Wendy Collard

 

 

1          Public Forum

There was no Public Forum.  

 

2          Apologies

Moved (Cr Chris Staynes/Cr Steve Walker):

That the Committee:

 

Accepts the apology from Cr Doug Hall.

 

Motion carried

 

3          Confirmation of agenda

 

 

Moved (Cr Chris Staynes/Deputy Chairperson Andrew Whiley):

That the Committee:

 

Confirms the agenda without addition or alteration

 

Motion carried

 

 

4          Declarations of interest

Members were reminded of the need to stand aside from decision-making when a conflict arose between their role as an elected representative and any private or other external interest they might have.

 

 

Moved (Cr Chris Staynes/Cr Rachel Elder):

That the Committee:

 

a)     Notes the Elected Members' Interest Register; and

b)     Confirms the proposed management plan for Elected Members' Interests.

Motion carried

 

5          Confirmation of Minutes

5.1       Economic Development Committee meeting - 1 November 2021

 

Moved (Cr Chris Staynes/Cr Rachel Elder):

That the Committee:

 

a)     Confirms the minutes of the Economic Development Committee meeting held on 01 November 2021 as a correct record.

Motion carried (ED/2022/001)

    

Part A Reports

6          Economic Development Committee Forward Work Programme

 

A report from Corporate Policy provided the forward work programme for the 2022.

The Manager, Enterprise Dunedin (John Christie) spoke to the report and responded to questions.

 

Moved (Cr Chris Staynes/Cr Christine Garey):

That the Committee:

 

a)     Notes the Economic Development Committee forward work programme.

Motion carried

 

7          Economic Development Activity Report for the period to 1 July to 31 December 2021

 

A report from Enterprise Dunedin provided an update on progress towards achieving levels of service for the Economic Development activity for the period 1 July 2021 to 31 December 2021.

The Manager, Enterprise Dunedin (John Christie) and the Economic Development Programme Manager (Fraser Liggett) spoke to the report and responded to questions.

 

Moved (Cr Chris Staynes/Cr Rachel Elder):

That the Committee:

 

a)     Notes the update report on the Economic Development activity.

Motion carried

 

8          STAPP Investment Plan Update

 

A report from Enterprise Dunedin provided an update on the implementation of the Government funded Strategic Tourism Assets Protection Programme (STAPP) and subsequent additional Tourism Communities: Support, Recovery and Reset Plan (TCSRRP).

The Manager, Enterprise Dunedin (John Christie) and the Manager Visitor Centre (Louise van de Vlierd) spoke to the report and responded to questions.

 

Moved (Cr Sophie Barker/Cr Christine Garey):

That the Committee:

 

a)     Notes the Strategic Tourism Assets Protection Investment Plan Update.

Motion carried

 

9          Dunedin City - Annual Economic Profile March 2021 Update

 

The report from Enterprise Dunedin provided an update on the Infometrics Annual Economic Profile to March 2021 and Statistics New Zealand estimates to November 2021.

The Manager, Enterprise Dunedin (John Christie), the Economic Development Programme Manager (Fraser Liggett) and the Business Analysist (Benje Patterson) spoke to the report and responded to questions.

 

 

Moved (Cr Chris Staynes/Cr Marie Laufiso):

That the Committee:

 

a)     Notes the Dunedin City – Annual Economic Profile March 2021 Update.

Motion carried

 

10        Items for Consideration by the Chair

 

There were no items for consideration.

 

             

The meeting concluded at 2.56 pm.

 

 

 

 

..............................................

CHAIRPERSON

   

 

    


Economic Development Committee

5 April 2022

 

Part A Reports

 

Economic Development Committee Forward Work Programme

Department: Corporate Policy

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to provide the forward work programme for the 2021-2022 year (Attachment A). 

2          As this is an administrative report only, there are no options or Summary of Considerations. 

RECOMMENDATIONS

That the Committee:

a)     Notes the Economic Development Committee forward work programme as shown in Attachment A.

 

discussion

3          The forward work programme is a regular agenda item which shows areas of activity, progress and expected timeframes for decision making across a range of areas of work. 

4          As an update report, purple highlights show changes to timeframes.  New items added to the schedule are highlighted in yellow. Items that have been completed or updated are shown as bold.  Months where no Committee meetings are scheduled are highlighted as grey. 

NEXT STEPS

5          An updated report will be provided to future meetings of the Economic Development Committee.

Signatories

Author:

Sharon Bodeker - Corporate Planner

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

 

Title

Page

a

Forward Work Programme -  April 2022

23

  


Economic Development Committee

5 April 2022

 

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Economic Development Committee

5 April 2022

 

Study Dunedin Update

Department: Enterprise Dunedin

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to update the Economic Development Committee (EDC) on Enterprise Dunedin and Study Dunedin planning in response to the re-opening of the international education market.

2          On 3 February 2022, the Minister of Education noted that 5,000 international student visas would be issued for the 2022/23 academic year as part of a five-step plan to reopen New Zealand’s borders.

3          The report also provides an update on an Education New Zealand (ENZ) funded Game Development Pathway Project (GDPP) which aligns to Dunedin’s emerging gaming sector and the Centre of Digital Excellence (CODE).

RECOMMENDATIONS

That the Committee:

a)     Notes the Study Dunedin update report.

 

BACKGROUND

4          International education is a valuable part of the wider education ecosystem. As well as providing economic value, international students provide social and cultural benefits to the city. Until the impact of COVID-19 and border restrictions:

a)         5,000 international students studied in Dunedin each year.

b)        Contributed approximately $200m in economic value to the city.

c)         Supported over 2,200 jobs.

5          The Study Dunedin Advisory Group (SDAG) was formed in 2013 to attract and facilitate greater numbers of international students to live and study in the city. While the SDAG has experienced change over the last 18 months it remains committed to:

a)         Marketing Dunedin as a quality international education destination.

b)        Supporting the sector and preparation for the future resumption of the international education market.

c)         Ensuring a positive, inclusive, and safe student experience.

d)        Transitions between institutions and developing programmes to support students into employment in Dunedin.

6          Even before the pandemic, the retention rate of international high school students in the Otago Region was historically low (approximately 29%). The impact of the pandemic has led to further reduction in numbers of international students across both secondary and tertiary sectors.

7          In response, Study Dunedin successfully applied for $65,000 from ENZ for the first stage of the development of the GDPP until May 2022. The GDPP builds on transition research undertaken by SDAG in July 2020, aligns to CODE and is intended to build pathways for international students between secondary schools, tertiary institutions, and employment.

DISCUSSION

Study Dunedin Future Focus Workshop

8          On 28 February 2022 Enterprise Dunedin and the SDAG facilitated a Future Focus Workshop. The session brought together representatives from ENZ, the University of Otago International Office, English Language Centre, Enterprise Dunedin, Secondary Schools, Otago Polytechnic/ Te Pūkenga and the Otago Polytechnic Students Association. 

9          Several emerging challenges and priorities were identified by the group, including:

a)         The anticipated slow rebuild of the international education sector especially for secondary schools.

b)        The opportunity to streamline homestay and English as a Second Language (ESOL) provision within schools.

c)         The need to proactively engage with educational partners and agents (both onshore and offshore).

d)        Visibility of Dunedin as an international education destination.

10        Separately, Enterprise Dunedin has also worked with ENZ on social licence through development of international student and alumni stories. These participants are either currently studying or have studied in secondary schools or tertiary institutions in Dunedin. This work is intended to remind the wider city about the value that international students bring to the community.

Game Development Pathway Project (GDPP)

11        The purpose of the GDPP is to support international students interested in digital technology (with specific reference to game development) move through an educational pathway starting at high school to tertiary through to employment.

12        Dunedin will need a competitive education portfolio to rebuild market share and attract international students as New Zealand borders re-open. The GDPP will rebuild confidence with offshore markets and support:

a)         International students - through the development of innovative secondary and tertiary programmes, game development pathway, access to CODE and on-campus events, mentoring, internships, and school holiday programmes.

b)        CODE - by further developing existing partnerships in Japan and Sweden as well as developing work ready talent required by gaming start-ups and existing gaming companies.

13        ENZ have made a 3-year commitment to long-term retention of international students in Dunedin. The first stage is a ‘pilot’ of a longer project and is focused on research and design.

14        Japan has been identified as the first offshore market. A steering group has been established including representatives from CODE, Dunedin high schools, University of Otago, Otago Polytechnic, game developers and ENZ. 

15        Over the next two months further work will be undertaken on the delivery model and potential online taster programmes. Future support from ENZ for the second stage will allow implementation of the project as international borders increasingly re-open.

OPTIONS

16        There are no options.

NEXT STEPS

17        Enterprise Dunedin and the SDAG will continue to engage with high schools and tertiary providers on the development of priorities to support the international education market as borders reopen.

18        Work will also continue to progress the GDPP over the next two months and a separate application will be prepared for ENZ for the second phase of the project. Further updates will be provided to EDC in future activity reports.

 

Signatories

Author:

Santashree Mitra - Economic Development Advisor - Study Dunedin

Fraser Liggett - Economic Development Programme Manager

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

There are no attachments for this report.


 

SUMMARY OF CONSIDERATIONS

Fit with purpose of Local Government

This decision promotes the economic, social, and cultural well-being of communities in the present and for the future.

Fit with strategic framework

 

Contributes

Detracts

Not applicable

Social Wellbeing Strategy

 

Economic Development Strategy

Environment Strategy

Arts and Culture Strategy

3 Waters Strategy

Spatial Plan

Integrated Transport Strategy

Parks and Recreation Strategy

Other strategic projects/policies/plans

 

Enterprise Dunedin is responsible for the delivery of the 2013-2023 Economic Development Strategy.

Māori Impact Statement

There are no known impacts for mana whenua.

Sustainability

There are no known impacts for sustainability.

LTP/Annual Plan / Financial Strategy /Infrastructure Strategy

Study Dunedin activities and the 2013-2023 Economic Development Strategy framework are included in the 2018-28 Long Term Plan.

Financial considerations

There are no financial considerations.

Significance

The decision is considered of low significance under the Significance Engagement Policy.

Engagement – external

External engagement has been undertaken with GDPP Steering Group, CODE Working Group, Education New Zealand’s offshore teams and Study Dunedin Advisory Group.

Engagement - internal

No internal engagement has been undertaken.

Risks: Legal / Health and Safety etc.

There are no identified risks.

Conflict of Interest

There are no known conflicts of interest.

Community Boards

There are no known implications for Community Boards.

 

 


Economic Development Committee

5 April 2022

 

 Marketing Update July 2021 to March 2022

Department: Enterprise Dunedin

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to update the Economic Development Committee (EDC) on Enterprise Dunedin’s marketing activity for the period July 2021 to March 2022, along with planned activity for targeting both national and international visitors as international borders re-open.

2          Consumer (directly to customers) and trade (to agents) marketing activities undertaken during the period have primarily targeted the domestic market as part of an ongoing response to the impact of COVID-19 on the visitor sector, focusing on:

a)         motivating and encouraging New Zealanders to visit Dunedin; and

b)        creating awareness and changing perceptions of what Dunedin has to offer visitors as a destination, demonstrating that Dunedin attractions and activities are comparable with ‘bucket list’ destinations overseas.

3          This activity was informed by events, cultural experiences, food and beverage offerings, visitor attractions, heritage buildings, natural landscapes, and wildlife.

4          Marketing campaigns primarily targeted domestic visitors. However, some marketing activities have been underway throughout the period to ensure Dunedin maintains an international profile and is well-positioned to attract and welcome international visitors as borders reopen.

RECOMMENDATIONS

That the Committee:

a)     Notes the Marketing Update July 2021 – March 2022 Report.

 

BACKGROUND

5          Prior to COVID-19 in the year ending March 2019, the visitor sector in Dunedin represented 6% of Gross Domestic Product (GDP), 9.5% of employment (including tourism activities and attractions, accommodation, and hospitality), and domestic and international visitors spend totalled $781 million.

6          By 31 March 2021, due to borders remaining closed, the visitor sector represented 3.5% of GDP, 6.7% of employment and spend reduced to $550 million, reflecting the loss of international visitors. This has been consistent with what has happened within the wider New Zealand context.

7          In response to the loss of international visitors, Enterprise Dunedin’s marketing focus shifted to target domestic visitors.

8          Staff also remained conscious of the need to maintain Dunedin’s profile with international travellers, particularly within the Australian market, in anticipation of borders reopening but marketing spend was minimal in these markets.

DISCUSSION

Enterprise Dunedin marketing activities – July 2021 to March 2022

9          Key domestic consumer marketing activities during the period included:

a)         Plan D’ Campaign – following COVID-19 the focus shifted to the domestic market and a refreshed Plan D campaign was developed in May 2020. A full report on the development and early success of the ‘Plan D’ campaign was presented to EDC on 21 June 2021.

b)        ‘Plan D Australia’ – this campaign was expanded into the Australian market in 2021 in advance of the travel bubble with New Zealand, which opened in April 2021 and closed again in July 2021.

c)         ‘Anything but’ - a campaign was undertaken throughout May to August 2021 to challenge perceptions of Dunedin as a winter destination, inspire potential visitors with Dunedin’s breadth of offerings known to attract domestic travellers, and drive visitation during the off-peak visitor season. The campaign was run nationwide through the Air NZ In Flight Entertainment video, and publications including Fashion Quarterly, North & South and NZ Geographic.

d)        ‘Queenstown Lakes & Southern Ski Fields – this campaign ran throughout July to October 2021, normally an off-peak season for Dunedin tourism. It aimed to attract visitors who went to the Queenstown Lake areas for skiing to come across to Dunedin on non-snow days.

e)        New Zealand Motorhome Association (NZMA) Motorhome Show Christchurch – in collaboration with Central Otago, Enterprise Dunedin attended this show in June 2021 to promote the wider Otago region as a motorhome destination.  This promotion showcased Otago’s touring route and cycleways and encouraged travel to the region during the off-peak season. The show was attended by more than 8,000 individuals and provided an opportunity to engage face-to-face with potential visitors.

f)         ‘Welcome Student and Parent’ campaign 2022 – This collaboration between Enterprise Dunedin, the University of Otago, Otago Polytechnic, Dunedin Airport and Air New Zealand aimed to welcome students and their families to Dunedin. It highlighted what Dunedin has to offer for students and their families, and to reassure parents that Dunedin is a supportive city for students. The campaign included promotion through an Air NZ video and Kia Ora Magazine article and ‘welcome’ envelopes which included visitor activity discounts for parents and students.

g)         TVNZ Big Backyard live cross on Breakfast – this was a collaboration with Tourism New Zealand and Dunedin was the first destination of 2022 to feature. It showcased several visitor experiences in Dunedin.

h)        Cycleway promotions – in August 2021, Enterprise Dunedin signed a Memorandum of Understanding with the Collaborative Otago Cycle Trail Marketing Group to promote inter-regional travel and coordinate marketing activities for Otago’s cycle trails. Enterprise Dunedin has undertaken promotional activity highlighting Dunedin cycling as a sustainable tourism offering. Enterprise Dunedin worked with ‘Pink Bike’, the largest global mountain bike digital platform. This was the first time Dunedin has been included in the NZ South Island Region on Pink Bike’s website.

i)          Air New Zealand - In November 2021 Kia Ora magazine and in-flight entertainment on Air New Zealand flights included a Central Otago Touring Route Promotion featuring Dunedin to Queenstown driving routes.

j)          Domestic public relations activity was steady with regular mentions and standalone travel features on Dunedin in national publications and broadcast channels. Highlights included a dedicated Dunedin special issue in the Sunday Star Times and Stuff regional papers, and a feature in Kia Ora magazine. Enterprise Dunedin also continued to undertake a variety of other key promotional activities including school holiday activities, support local promotion and events campaigns aimed at domestic visitors. Dunedin featured in the February edition of the Australian Magazine, solely dedicated to New Zealand.

k)         Business events – from November 2020 consultants Tourism Marketing Solutions were contracted to connect with ‘conference buyers’ to establish their interest in holding a Business Event in Dunedin. This has resulted in increased interest in Dunedin and the securing of business leads.

l)          Business events secured for the city are as follows:

Year

Est Total Number of Delegates

Est value

(based on est number of delegates x est bed nights)

2022

2,640

$4.8m

2023

600

$1.2m

2024

230

$510k

2025

1800

$4.1m

 

10        Enterprise Dunedin attended the following key events during the June to September 2021 to promote Dunedin to travel agents/buyers:

·      New Zealand – Tourism Export Council New Zealand Sales Conference (30 sales meetings with Inbound Tour Operators)

·      Australia – Tourism New Zealand Virtual Show (103 attendees)

·      South-East Asia – Tourism New Zealand Webinar (170 travel agents from multi countries)

·      USA – Southern World Virtual Trade show (24 travel buyers from across the USA).

Planned Activity from March 2022

11        As borders reopen, Enterprise Dunedin’s marketing focus will shift back to include more international marketing activity, and in particular Australia.

12        Upcoming marketing campaigns and public relations activities will include:

a)         During March 2022 “Plan D” has been refreshed to reflect the impending opening of the borders.

b)        A school holiday “kids’ campaign” will be undertaken aiming at families within easy drive time to Dunedin.

c)         Spoke & Charge Magazine, NZ’s largest mountain bike and e-mountain bike publication, is undertaking research for an article on Dunedin’s cycleways for publication in May.

d)        The Collaborative Otago Cycle Trail Marketing Group has multiple projects/campaigns planned for 2022, including trail tip videos and a “Big Bike Film Night” series. The overarching aim will be to promote Otago as the best destination for trails in New Zealand. Further promotion will also reflect the role that trails will play in the re-introduction of international markets, with a primary focus on Australia.

e)        An ongoing Facebook campaign will continue promoting tourism, accommodation and transport providers who have specific package deals. To date this has provided over 2,000 direct referrals to the featured operators.

f)         Planned reconnection with the international travel trade industry including TRENZ Connect (April) and TRENZ (May) along with Tourism New Zealand’s Kiwi Link events in the United States (July) and United Kingdom and Singapore.

g)         Industry reconnection for Business Events includes attendance at AIME Melbourne (Asia Pacific Incentives & Meetings Event) in March and the MEETINGS trade event in Christchurch in June 2022.

OPTIONS

13        There are no options.

NEXT STEPS

14        An update on future marketing activity will be reported to EDC.

 Signatories

Author:

Louise van de Vlierd - Manager Visitor Centre

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

There are no attachments for this report.


 

SUMMARY OF CONSIDERATIONS

Fit with purpose of Local Government

This decision promotes the social well-being of communities in the present and for the future.

 

Fit with strategic framework

 

Contributes

Detracts

Not applicable

Social Wellbeing Strategy

Economic Development Strategy

Environment Strategy

Arts and Culture Strategy

3 Waters Strategy

Spatial Plan

Integrated Transport Strategy

Parks and Recreation Strategy

Other strategic projects/policies/plans

 

Destination marketing fits within Compelling Destination theme of the Economic Development Strategy.

Māori Impact Statement

There are no known impacts for mana whenua.

Sustainability

There are no known implications for sustainability.

LTP/Annual Plan / Financial Strategy /Infrastructure Strategy

Council supports the delivery of the Economic Development Strategy through Enterprise Dunedin’s operational budgets. 

Financial considerations

There are no known financial implications.

Significance

This decision is considered low in terms of the Council’s Significance and Engagement Policy.

Engagement – external

Enterprise Dunedin has engaged and collaborated with local and national industry partners and stakeholders for specific marketing activities.

Engagement - internal

There has been no internal engagement.

Risks: Legal / Health and Safety etc.

There are no known risks.

Conflict of Interest

There are no known conflicts of interest.

Community Boards

There are no known implications for Community Boards.

 

 


Economic Development Committee

5 April 2022

 

Dunedin Benchmark Comparisons Report March 2022

Department: Enterprise Dunedin

 

 

 

EXECUTIVE SUMMARY

1          The purpose of this report is to update the Economic Development Committee (EDC) on the latest Dunedin economic benchmark results compared with a number of other New Zealand cities.

RECOMMENDATIONS

That the Committee:

a)     Notes the March 2022 Dunedin Benchmarking Comparisons Report.

 

DISCUSSION

2          At the 9 February 2022 EDC meeting, the Committee requested an update on Dunedin’s economy benchmarked against other cities.

3          An independent report has been commissioned to compare Dunedin with other New Zealand cities, based on the Dunedin Economic Development Strategy 2013-2023 (EDS) benchmark measures (Attachment A). The comparator cities include Auckland, Hamilton, Tauranga, Wellington, and Christchurch.

OPTIONS

NEXT STEPS

4          Updated economic data will be presented to EDC at future meetings.

 

Signatories

Author:

Benje Patterson - Business Analysis Contractor

Fraser Liggett - Economic Development Programme Manager

Authoriser:

John Christie - Manager Enterprise Dunedin

Attachments

 

Title

Page

a

Dunedin City Benchmark Comparisons With Other Cities - March 2022

41

 

SUMMARY OF CONSIDERATIONS

 

Fit with purpose of Local Government

This decision promotes the economic well-being of communities in the present and for the future.

 

Fit with strategic framework

 

Contributes

Detracts

Not applicable

Social Wellbeing Strategy

Economic Development Strategy

Environment Strategy

Arts and Culture Strategy

3 Waters Strategy

Spatial Plan

Integrated Transport Strategy

Parks and Recreation Strategy

Other strategic projects/policies/plans

 

The benchmark comparisons are one of the monitoring tools in gauging the performance of the delivery of the Economic Development Strategy.

Māori Impact Statement

Ngai Tahi is a signatory of the Grow Dunedin Partnership. Engagement with Runaka is undertaken throughout the development and delivery of the Economic Development Strategy.

Sustainability

Sustainability will feature as a key component for development of all projects identified in the Grow Dunedin Partnership Implementation Plan.

LTP/Annual Plan / Financial Strategy /Infrastructure Strategy

Council supports contribution for the delivery of the Economic Development Strategy through Enterprise Dunedin’s operational budgets.

Financial considerations

There are no known financial implications.

Significance

This decision is considered low in terms of the Council’s Significance and Engagement Policy.

Engagement – external

The Dunedin City Benchmark Comparisons with other Cities – March 2022 report was commissioned by Council (Enterprise Dunedin) and prepared by Benje Patterson Ltd.

Engagement - internal

There has been no internal engagement.

 

Risks: Legal / Health and Safety etc.

There are no identified risks.

Conflict of Interest

There are no known conflicts of interest.

Community Boards

There was no engagement with Community Boards.

 

 


Economic Development Committee

5 April 2022

 

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Economic Development Committee

5 April 2022

 

Items for Consideration by the Chair

 

 

Any items for consideration by the Chair.