Notice of Meeting:
I hereby give notice that an ordinary meeting of the Economic Development Committee will be held on:
Date: Tuesday 9 February 2021
Time: 1.30 pm (or at the conclusion of the previous meeting)
Venue: Edinburgh Room, Municipal Chambers, The Octagon, Dunedin
Sandy Graham
Chief Executive Officer
Economic Development Committee
PUBLIC AGENDA
MEMBERSHIP
Chairperson |
Cr Chris Staynes |
|
Deputy Chairperson |
Cr Rachel Elder |
Cr Andrew Whiley
|
Members |
Cr Sophie Barker |
Cr David Benson-Pope |
|
Cr Christine Garey |
Cr Doug Hall |
|
Mayor Aaron Hawkins |
Cr Carmen Houlahan |
|
Cr Marie Laufiso |
Cr Mike Lord |
|
Cr Jim O'Malley |
Cr Jules Radich |
|
Cr Lee Vandervis |
Cr Steve Walker |
Senior Officer John Christie, Director Enterprise Dunedin
Governance Support Officer Wendy Collard
Wendy Collard
Governance Support Officer
Telephone: 03 477 4000
Wendy.Collard@dcc.govt.nz
Note: Reports and recommendations contained in this agenda are not to be considered as Council policy until adopted.
Economic Development Committee 9 February 2021 |
ITEM TABLE OF CONTENTS PAGE
1 Public Forum 4
2 Apologies 4
3 Confirmation of Agenda 4
4 Declaration of Interest 5
5 Confirmation of Minutes 17
5.1 Economic Development Committee meeting - 19 October 2020 17
5.1 Economic Development Committee meeting – 19 October 2020 24
Part A Reports (Committee has power to decide these matters)
6 Economic Development Committee Forward Work Programme 26
7 Actions From Resolutions of Economic Development Committee Meetings 29
8 Enterprise Dunedin Activity Report - February 2021 Update 32
9 Strategic Tourism Assets Protection Programme Update 42
Economic Development Committee 9 February 2021 |
At the close of the agenda no requests for public forum had been received.
At the close of the agenda no apologies had been received.
Note: Any additions must be approved by resolution with an explanation as to why they cannot be delayed until a future meeting.
|
Economic Development Committee 9 February 2021 |
EXECUTIVE SUMMARY
1. Members are reminded of the need to stand aside from decision-making when a conflict arises between their role as an elected representative and any private or other external interest they might have.
2. Elected members are reminded to update their register of interests as soon as practicable, including amending the register at this meeting if necessary.
That the Committee: a) Notes/Amends if necessary the Elected Members' Interest Register attached as Attachment A; and b) Confirms/Amends the proposed management plan for Elected Members' Interests. |
Attachments
|
Title |
Page |
⇩a |
Elected Members' Register of Interest |
7 |
|
Economic Development Committee 9 February 2021 |
Economic Development Committee meeting - 19 October 2020
That the Committee: a) Confirms the public and confidential minutes of the Economic Development Committee meeting held on 19 October 2020 as a correct record. b) Notes that the confidential minutes were publicly released in November 2020.
|
Attachments
|
Title |
Page |
⇩a |
Minutes of Economic Development Committee meeting held on 19 October 2020 |
18 |
⇩b |
Confidential Minutes of Economic Development Committee meeting held on 19 October 2020 |
24 |
|
Economic Development Committee 9 February 2021 |
Economic Development Committee
MINUTES
Minutes of an ordinary meeting of the Economic Development Committee held in the Edinburgh Room, Municipal Chambers, The Octagon, Dunedin on Monday 19 October 2020, commencing at 1.18 pm
PRESENT
Chairperson |
Cr Chris Staynes |
|
Deputy Chairperson
|
Cr Andrew Whiley |
|
Members |
Cr Sophie Barker |
Cr David Benson-Pope |
|
Cr Christine Garey |
Cr Doug Hall |
|
Mayor Aaron Hawkins |
Cr Carmen Houlahan |
|
Cr Marie Laufiso |
Cr Mike Lord |
|
Cr Jim O'Malley |
Cr Jules Radich |
|
Cr Lee Vandervis |
Cr Steve Walker |
IN ATTENDANCE |
Sandy Graham (Chief Executive Officer), John Christie (Director Enterprise Dunedin), Simon Drew (General Manager, Infrastructure Services), Fraser Liggett (Economic Development Programme Manager), Malcolm Anderson (City Marketing Manager), Des Adamson (Business Relationship Manager) , Chanel O’Brien (Business Development Advisor Skills and Entrepreneurship) Louise van de Vlierd (Manager, Visitors Centre), Clare Sullivan (Team Leader, Civic), Annabelle Cullinane (Economic Advisor – Coastal Otago), Benjy Patterson (Business Analyst), Margo Reid (Study Dunedin Coordinator), Antony Deaker (Film Dunedin Coordinator) and Graham McKerracher (Council Communications and Marketing Manager). |
Governance Support Officer Wendy Collard
1 Public Forum
1.1 Study Dunedin
|
Cr Christine Garey entered the meeting at 1.23 pm Linda Miller, Chairperson of Study Dunedin Advisory Group, provided an update on Study Dunedin which included the impact that COVID-19 pandemic had on the international education section and the support provided to pupils and students who remained in the City. Ms Miller responded to questions from the Committee. |
2 Apologies |
Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
Accepts the apology from Cr Rachel Elder.
Motion carried (ED/2020/016) |
3 Confirmation of agenda |
|
|
Moved (Cr Chris Staynes/Cr Steve Walker): That the Committee:
Confirms the agenda with the following addition or alteration:
that standing order 21.4 Option C be adopted in relation to moving and seconding and speaking to amendments.
Motion carried (ED/2020/017) |
4 Declarations of interest
Members were reminded of the need to stand aside from decision-making when a conflict arose between their role as an elected representative and any private or other external interest they might have.
There were no declarations
|
Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
a) Notes the Elected Members' Interest Register; and b) Confirms the proposed management plan for Elected Members' Interests. Motion carried (ED/2020/018) |
Part A Reports
5 Study Dunedin Transitions Report |
|
|
A report from Enterprise Dunedin provided an update on a research project (funded by Education New Zealand (ENZ)) into transition pathways between high schools and tertiary institutions for international students in Dunedin and Otago. The Economic Development
Programme Manager (Fraser Liggett) and the Study Dunedin |
|
Moved (Cr Christine Garey/Cr Andrew Whiley): That the Committee:
Notes the results of the Study Dunedin Transitions Report. Motion carried (ED/2020/019) |
6 Enterprise Dunedin Activity Report - October 2020 Update |
|
|
A report from Enterprise Dunedin provided an update on the Enterprise Dunedin activities. The Economic Development Programme Manager (Fraser Liggett), the City Marketing Manager (Malcolm Anderson), the Business Analyst (Benjy Patterson) and the Manager Visitors Centre (Louise van de Vlierd) spoke to the report and responded to questions.
|
|
Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
Notes the Enterprise Dunedin Activity Report – October 2020 Update. Motion carried (ED/2020/020) |
7 Centre of Digital Excellence (CODE) Update Report |
|
|
A report from Enterprise Dunedin provided an update on workstreams and activities to establish the Centre of Digital Excellence (CODE). The Economic Development Programme Manager (Fraser Liggett) and the Business Development Advisor Skills and Entrepreneurship (Chanel O’Brien) spoke to the report and responded to questions.
Cr Lee Vandervis left the meeting at 02:56 p.m.
|
|
Moved (Cr Andrew Whiley/Cr Jules Radich): That the Committee:
Notes the Centre for Digital Excellence (CODE) report. Motion carried (ED/2020/021) |
8 Film Dunedin |
|
|
A report from Enterprise Dunedin provided an update on engagement with the local and regional screen sector on the creation of an Investment Logic Map (ILM) to support film activity. The Economic Development Programme Manager (Fraser Liggett) and the Film Dunedin Coordinator (Antony Deaker) spoke to the report and responded to questions. |
|
Moved (Cr Andrew Whiley/Cr Chris Staynes): That the Committee:
Notes the Film Dunedin report. Motion carried (ED/2020/022) |
9 Economic Development Committee Forward Work Programme |
|
|
A report from Civic provided the forward work programme for the 2020-2021 year The Director, Enterprise Dunedin (John Christie) spoke to the report and responded to questions |
|
Moved (Cr Andrew Whiley/Cr Steve Walker): That the Committee:
Notes the Economic Development Committee forward work programme. Motion carried (ED/2020/023) |
10 Actions From Resolutions of Economic Development Committee Meetings |
|
|
A report from Civic detailed the open and completed actions from resolutions of Economic Development Committee meetings from the start of the triennium in October 2019. |
|
Moved (Cr Chris Staynes/Cr Andrew Whiley): That the Committee:
Notes the Open and Completed Actions from resolutions of Economic Development Committee meetings. Motion carried (ED/2020/024) |
11 Items for Consideration by the Chair |
|
|
There were no items for consideration.
|
Resolution to exclude the public |
||||||||
Moved (Cr Chris Staynes/Cr Steve Walker): That the Committee:
Pursuant to the provisions of the Local Government Official Information and Meetings Act 1987, exclude the public from the following part of the proceedings of this meeting namely:
This resolution is made in reliance on Section 48(1)(a) of the Local Government Official Information and Meetings Act 1987, and the particular interest or interests protected by Section 6 or Section 7 of that Act, or Section 6 or Section 7 or Section 9 of the Official Information Act 1982, as the case may require, which would be prejudiced by the holding of the whole or the relevant part of the proceedings of the meeting in public are as shown above after each item.
That Deb Sutton (Ministry of Social Development) be permitted to remain at the meeting, after the public has been excluded, because of their knowledge of Item C1. This knowledge, which would be of assistance in relation to the matters discussed, was relevant because they would be reporting on the item under consideration.
Motion carried (ED/2020/025) |
The meeting entered into non public at 3.11 pm and concluded at 3.41 pm.
..............................................
CHAIRPERSON
|
Economic Development Committee 9 February 2021 |
Economic Development Committee Forward Work Programme
Department: Civic
EXECUTIVE SUMMARY
1 The purpose of this report is to provide the forward work programme for the 2021 year (Attachment A).
2 As this is an administrative report only, there are no options or Summary of Considerations.
That the Committee: a) Notes the Economic Development Committee forward work programme as shown in Attachment A. |
NEXT STEPS
3 An updated report will be provided to future meetings of the Economic Development Committee.
Signatories
Author: |
Wendy Collard - Governance Support Officer |
Authoriser: |
Clare Sullivan - Team Leader Civic |
|
Title |
Page |
⇩a |
Economic Development Committee Work Programme |
27 |
Economic Development Committee 9 February 2021 |
Actions From Resolutions of Economic Development Committee Meetings
Department: Civic
EXECUTIVE SUMMARY
1 The purpose of this report is to detail the open and completed actions from resolutions of Economic Development Committee meetings from the start of the triennium in October 2019 (Attachment A and B).
2 As this report is an administrative report only, there are no options or Summary of Considerations.
That the Committee: a) Notes the Open and Completed Actions from resolutions of Economic Development Committee meetings shown in Attachment A and B.
|
discussion
3 The actions report will be a regular report which will show progress on implementing resolutions made at Committee meetings. Matters that have been completed will be identified as such. The document contains actions dating back to the start of the triennium.
4 The outstanding actions report will become a standing item on future Committee agendas.
NEXT STEPS
5 An updated actions report will be provided to future Economic Development Committee meetings.
Signatories
Author: |
Wendy Collard - Governance Support Officer |
Authoriser: |
Clare Sullivan - Team Leader Civic |
|
Title |
Page |
⇩a |
Public Open Actions |
30 |
⇩b |
Public Completed Actions |
31 |
|
Economic Development Committee 9 February 2021 |
Enterprise Dunedin Activity Report - February 2021 Update
Department: Enterprise Dunedin
EXECUTIVE SUMMARY
1 The purpose of this report is to update the Economic Development Committee on Enterprise Dunedin activities.
That the Committee: a) Notes the Enterprise Dunedin Activity Report – February 2021 Update. |
BACKGROUND
2 Enterprise Dunedin activity is informed by the 2013-2023 Economic Development Strategy. The strategy is underpinned by five themes:
a) Business vitality – to improve the ease of doing business;
b) Alliances for innovation – to improve linkages between industry and research;
c) A hub for skills and talent – to increase retention of graduates, build the skills base and grow migrant numbers;
d) Linkages beyond our borders – to increase international investment and establish projects with other cities; and
e) A compelling destination – to increase the value of tourism and events and improve the understanding of Dunedin's advantages.
3 The strategy sets out two economic goals:
a) 10,000 extra jobs over 10 years (requiring growth of approximately 2% per annum); and
b) An average of 10,000 of extra income for each person (requiring GDP per capita to rise 2.5% per annum).
Centre of Digital Excellence (CODE)
Development of the CODE legal entity
4 On 8 December 2019, Council approved (in principle) the Shareholder’s Agreement, Constitution and policy for the appointment of the Independent Chair and Council Director to CODE.
5 This decision has enabled other parties working on CODE (including local runaka, the University of Otago, Otago Polytechnic and industry) to consider the Shareholders Agreement and nomination of Directors for the new entity.
CODE Grants Programme
7 A $700k grants programme to support and grow Dunedin’s game development ecosystem was brought forward during 2020 in response to the economic challenges posed by COVID-19.
8 The grants programme is composed of three contestable funds:
a) KickStart focused on developing game prototypes;
b) Start Up aimed at developing games and smaller studios;
c) Scale Up to grow smaller start-ups and games into larger, more commercial options.
9 CODE received 56 expressions of interest and 24 full applications for the first round of KickStart and Start Up, resulting in nearly $450k of grants being contracted to seven organisations.
10 An announcement on specific projects is currently being planned for the middle of February 2021.
Otago Regional Economic Development (ORED)
12 The draft OREDP will set out several proposals based on the themes identified in the ORED Framework for engagement across the region and is expected to be completed by July 2021.
Business Vitality
Business Clinics
13 Enterprise Dunedin provides an information and guidance service to people seeking business support on issues such as compliance, financial planning, funding and with support from various agencies and services.
14 20 people attended clinic sessions in the period between 1 July and 30 December 2020 on ideas including new food products, hospitality, skin care and data analysis.
15 Feedback
from the clinics remains positive, with one client reporting that engagement in
2019 was the motivating factor in successfully launching their new business in
2020.
Alliances for Innovation
Film
16 Film Dunedin has been providing a range of support to the producers of a US feature film currently based in the city. The project has contracted Dunedin crew, actors, accommodation and service providers.
17 Film Dunedin continues to service enquiries for a range of feature film and television projects considering Dunedin and Otago as their base.
18 In order to better support businesses, Film Dunedin has completed research on the availability of skilled and experienced crew for scripted productions. The outcome of this work has identified greater numbers of crew in the city than previously understood as well as strengths and gaps in certain roles.
19 Film Dunedin is currently engaged with seven feature film and two television and web series in varying levels of development by Dunedin writers, or set in Dunedin. In addition, work is continuing with the producers of three short films set in Dunedin and planned for production in the next six months.
20 Film permitting decreased in the period to 31 December 2020 due to border closures limiting smaller projects such as travel and special interest television content.
21 The film permitting approval process has continued in line with nationally determined COVID-19 precautions. All permit requests require project registration with ScreenSafe and Health and Safety plans that meet standards endorsed by Worksafe.
22 In the six months to 31 December 2020, Film Dunedin:
a) Responded to 99 enquiries for filming in the city, compared to 47 enquiries in the same period in 2019; and
b) Issued 22 film permits (8 film permits during October – December 2020 compared with 17 permits in the corresponding period in 2019).
A Hub for Skills and Talent
JobDUN - Business Internship programme 2020/2021
24 The objective of the JobDUN programme is to meet business needs, create high value jobs, retain skills and talent and contribute to the economic growth of Dunedin. The programme allocates funding for 50 intern placements on an annual basis.
25 To date the 2020/2021 season has attracted 24 businesses applying for 44 interns, with over half from the ICT/Tech and Creative sectors. Notwithstanding the impact of COVID-19 (which resulted in the cancellation of the annual matching in September), this compares favourably with 28 businesses in the 2019/2020 season.
26 Enterprise Dunedin will analyse results with businesses and interns in early 2021 to report on satisfaction levels and job creation results.
Start Up Ecosystem
27 Enterprise Dunedin, with the support of the Grow Dunedin Partnership, has completed the process for the recruitment of a new representative on the Startup Dunedin Trust (SUDT). A recommendation will be brought back to the 23 February 2021 Council meeting.
28 The following highlights were achieved by SUDT during the period between July – December 2020:
a) Over 160 engagement sessions with startups;
b) Redesign of the Challenger series as the Distiller Incubator which is currently supporting 7 startups through mentors and sponsors;
c) The October round of Audacious attracted 90 students and over 120 attendees from the community for the celebration showcase;
d) Supported and lead over 25 business events;
e) 11 new startups graduating from Co.Starters in November; and
f) Supported and hosted the first Mainland Angel Investment network evening with 5 startups pitching to new and existing investors.
29 An article in ‘The Spinoff’ on 22 January 2021, supported by Enterprise Dunedin, promoted the entrepreneurial strengths of the city as well as profiled Petridish, CODE, Startup Dunedin and INNOV8HQ.
Linkages Across Borders
Project China
30 A video Conference took place between Mayor Hawkins and the Deputy Chairman of the Shanghai Standing Committee Mr Sha. Mr Sha emphasised the value of the 20-year sister city relationship between Shanghai and Dunedin and indicated support for further work in areas such as education and trade. Topics of discussion included:
a) The renewal of the Memorandum of Understanding between Shanghai and Dunedin;
b) Opportunities regarding CODE and health research;
c) COVID 19 and climate change challenges.
Compelling Destination
Destination Marketing
31 Dunedin’s
visitor sector continues to be affected by COVID-19 travel restrictions. Across
New Zealand there has been a distinct shift by domestic travellers away from
urban centres.
Strategic Assets Protection Programme (STAPP)
32 Enterprise Dunedin’s marketing activity continues to adjust depending on COVID-19 alert levels. Planning and research is underway for a refreshed campaign through to June 2021 (including trans-Tasman should travel permit).
33 Project planning, procurement and implementation of MBIE’s STAPP $700k investment is the subject of the report “Strategic Tourism Asset Protections Programme Update” being considered at this meeting.
Visit Sector Initiatives and Engagement
34 The Central Otago Touring Route from Dunedin to Queenstown was launched in late November. Enterprise Dunedin was a partner in this project.
35 The Cycle Trails Collective has appointed a joint marketing executive partly funded by Enterprise Dunedin.
36 The Southern Scenic Route is being targeted for a new product development and product push by the Otago and Southland Regional Tourism Organisations. This is driven by Great South who has appointed a full-time project coordinator.
37 In December Enterprise Dunedin hosted Bjoern Spritzer, Tourism New Zealand’s General Manager Domestic Marketing. During the visit he met with operators and had a strategy session with the Destination Marketing team.
38 Enterprise Dunedin is coordinating MBIE’s Regional Events Fund. The fund is for new or existing events, or capability building and is expected to last two years. It is designed to replace lost international visitor spend and boost regional domestic spend.
Research and Data
39 The new Accommodation Data Programme commenced in July 2020. Dunedin’s occupancy rate for November 2020 was 46.5% and New Zealand’s was 41.5%. Average nights stayed per guest is 1.9, slightly up from October at 1.85 nights.
40 The Monthly Regional Tourism Estimates (MRTE) results continue to fluctuate. The model used to estimate tourism spend in the MRTEs, and the assumptions underlying it, were designed for a stable tourism industry. Due to the large changes in tourism spend caused by COVID-19 (including the shift towards the domestic market, and the industry makeup of each region), these assumptions are likely to have been affected.
41 A comparison of the last three months visitor spend for Dunedin is shown below:
MRTE Spend |
Domestic 2020 |
Domestic 2019 |
International 2020 |
International 2019 |
August |
$ 40 m |
$ 39m |
$ 5m |
$ 13m |
September |
$ 40.2m |
$ 48m |
$ 5m |
$ 11m |
October |
$ 53m |
$ 47m |
$ 5m |
$ 15m |
42 Historical domestic spend from 2009-20 is shown below:
43 Engagement with DunedinNZ.com content remains high with 51% increase in average session duration and a 12% increase in the number of pages per session.
44 Of the website users, 48% chose to visit an external website (e.g. local business as a result of the content viewed on the DunedinNZ.com website).
45 During November the DunedinNZ Instagram account had a reach of 87,000 with 22,000 interactions and followers equalling 41,600. The DunedinNZ Instagram account has an engagement rate of 3%, which compared to other Regional Tourism Organisations (RTOs) is the highest in New Zealand.
46 Since October, the DunedinNZ Facebook page has had 1,551,528-page views with followers totalling 93,409. During this period 92,996 users have engaged with Dunedin destination content.
Business Events (Conferences)
47 Dunedin Business Events has engaged Tourism Marketing Solutions to increase Dunedin’s profile within the domestic market and to generate new conference leads. This is a MBIE STAPP funded project.
48 Enquiries for new business events has increased with 22 new leads to date compared to seven in the same quarter of 2019. From these 22 leads Enterprise Dunedin submitted three conference bids, one successful for March 2021 (with an estimated value of $153k), one unsuccessful, and the other still to confirm.
Consumer Marketing – New Zealand and Australia
49 Enterprise Dunedin continues to use ‘Plan D’ as the creative direction to promote Dunedin as a desirable visitor destination for both domestic tourism and eventually Australia.
50 Enterprise Dunedin is working closely with Tourism New Zealand on joint venture domestic campaign activity. As well as working with TNZ, Enterprise Dunedin continues to work with Dunedin Airport, Air New Zealand and others, across a broad media mix to drive awareness of Dunedin as a destination. Channels include print (newspapers and magazines), digital, Air NZ in-flight and outdoor billboard media.
51 Enterprise Dunedin continues to work with other Regional Tourism Organisation’s and has specifically developed ‘Waitaki Long Weekend’, and ‘Southern Scenic Route’ initiatives.
52 A full report on the Plan D campaign, based on the current Marketing Plan, and subsequent initiatives will be available for the Economic Development Committee meeting in June 2021.
PR and Promotions
53 Enterprise Dunedin has secured 24 features or inclusions in regional and national publications and hosted one media familiarisation. Coverage published over this period included a variety of publications including features/articles in New Zealand House and Garden, Stuff, New Zealand Herald and Urban list.
54 Additional coverage resulting from media visits will be published over the next quarter, including features in Cuisine magazine and Spinoff.
55 Tourism New Zealand’s domestic marketing continues to present additional opportunities to promote the city and an urban focused campaign featuring Dunedin will go live in late January.
Trade Marketing
56 The international trade market has seen a growing number of inquiries from companies in support of itinerary building and brochure development for 2021 and 2022.
57 Abercrombie & Kent, of Australia have adjusted their high-end luxury air tour package “Wings Over” to now include travel to New Zealand. Enterprise Dunedin facilitated the securing of four groups of 18 high value visitors to Dunedin in 2022.
58 In partnership with SOUTH (Christchurch Airport) Dunedin is included in a package of drive itineraries of the South Island developed by trade wholesaler ANZCRO. This initiative will be shared through travel managers to the Australian market at the appropriate time.
Study Dunedin
Auckland Agent Event
59 An event organised by Enterprise Dunedin to update international education agents was held in Auckland on Thursday 22 October. The session provided an opportunity for Dunedin education institutions to maintain and grow business relationships in anticipation of borders reopening to students.
60 The event was coordinated with Study Queenstown, which supported Education New Zealand (ENZ) aims of encouraging a regional approach to international students. In summary:
a) 33 agents attended the event representing 10 key study markets;
b) Six Dunedin high schools, the University of Otago and Otago Polytechnic were present;
c) Study Dunedin & Study Queenstown delivered short presentations; and
d) Agents-Institution meetings were conducted.
61 A competition to host International Education Agents in Dunedin in March 2021 was held as part of the event. Eight agents were selected for a two-night three-day famil programme from 17-19 March 2021 delivered in partnership with Dunedin high schools and tertiary institutions.
End of Year Student Celebration
62 Study Dunedin facilitated an end of year event for tertiary and high school international students on Friday 4 December 2020. The two-hour event which included a speech by Deputy Mayor Garey attracted over 150 students and staff and provided an opportunity to support students and acknowledge the support offered by international education staff during 2020.
i-SITE Visitor Centre
63 As a result of COVID-19, the mix of visitors to the i-SITE Visitor Centre has changed significantly. International travellers who were in the country pre COVID-19 have been continuing with their working holidays as planned.
64 The table below demonstrates the change in visitor purchasing mix at the Visitor Centre for the period July to December 2020 compared to same period last year.
|
1 JUL – 31 DEC 2019 |
1 JUL – 31 DEC 2020 |
Domestic Travellers |
31% |
92% |
International Travellers |
44% |
8% |
Cruise Ship Travellers |
25% |
0% |
Total |
100% |
100% |
65 This table demonstrates the split of domestic visitors to the Dunedin visitor centre by region for July to December 2020 compared to the same period last year.
|
1 JUL – 31 DEC 2019 |
1 JUL – 31 DEC 2020 |
Northland |
1.1% |
3.0% |
Auckland |
8.4% |
13.4% |
Waikato |
0.9% |
2.4% |
Bay of Plenty |
2.7% |
3.6% |
Gisborne |
0% |
0.1% |
Hawkes Bay |
0.7% |
1.4% |
Taranaki |
0.3% |
0.4% |
Manawatu-Wanganui |
1.0% |
1.2% |
Wellington |
3.7% |
5.6% |
Marlborough |
0.8% |
1.6% |
Canterbury |
5.9% |
5.9% |
Dunedin |
68.9% |
57.7% |
Otago |
3.9% |
2.2% |
Southland |
1.7% |
1.5% |
Total |
100% |
100% |
NEXT STEPS
66 Feedback on Enterprise Dunedin activity will be incorporated into future reports.
Signatories
Author: |
Malcolm Anderson - City Marketing Manager Fraser Liggett - Economic Development Programme Manager |
Authoriser: |
John Christie - Director Enterprise Dunedin |
There are no attachments for
this report.
SUMMARY OF CONSIDERATIONS |
||||||||||||||||||||||||||||||||||||||||
Fit with purpose of Local Government This report promotes the economic well-being of communities in the present and for the future.
|
||||||||||||||||||||||||||||||||||||||||
Fit with strategic framework
Enterprise Dunedin is responsible for the delivery of the 2013-2023 Economic Development Strategy. |
||||||||||||||||||||||||||||||||||||||||
Māori Impact Statement The CODE Working Group is working with Te Rūnanga o Ōtākou and Kāti Huirapa Rūnaka ki Puketeraki regarding the development of Kaupapa CODE. Further engagement with Rūnaka is planned during the development of the OREDP. |
||||||||||||||||||||||||||||||||||||||||
Sustainability There are no known impacts for sustainability. |
||||||||||||||||||||||||||||||||||||||||
LTP/Annual Plan / Financial Strategy /Infrastructure Strategy Enterprise Dunedin activities and the 2013-2023 Economic Development Strategy are included in the 2018-28 10 year plan. |
||||||||||||||||||||||||||||||||||||||||
Financial considerations There are no financial considerations. |
||||||||||||||||||||||||||||||||||||||||
Significance This decision is considered low significance under the Significance Engagement Policy. |
||||||||||||||||||||||||||||||||||||||||
Engagement – external External engagement has been held with Te Rūnanga o Ōtākou and Kāti Huirapa Rūnaka ki Puketeraki and Dunedin’s Tech, Education, Tourism, Film, Food and general business sectors. |
||||||||||||||||||||||||||||||||||||||||
Engagement – internal As an update report, no internal engagement has been undertaken. |
||||||||||||||||||||||||||||||||||||||||
Risks: Legal / Health and Safety etc. There are no identified risks. |
||||||||||||||||||||||||||||||||||||||||
Conflict of Interest There are no known conflicts of interest. |
||||||||||||||||||||||||||||||||||||||||
Community Boards There are no known implications for Community Boards. |
|
Economic Development Committee 9 February 2021 |
Strategic Tourism Assets Protection Programme Update
Department: Enterprise Dunedin
EXECUTIVE SUMMARY
1 The purpose of this report is to update the Economic Development Committee on progress in implementing the Strategic Tourism Assets Protection Programme (STAPP). The STAPP programme has been designed to support tourism businesses and Regional Tourism Organisations. Decisions on funding allocations were made by the Tourism Recovery Ministers Group, supported by Ministry of Business, Innovation and Employment (MBIE) advice.
2 Enterprise Dunedin received $700k + GST to implement 15 individual programmes between November 2020 and March 2022.
That the Committee: a) Notes the Strategic Tourism Assets Protection Programme Update. |
BACKGROUND
3 Regional Tourism Organisations (RTOs) play an important role in supporting the tourism system. The tourism sector depends on RTOs to lead and coordinate activities in their regions, alongside the tourism industry, stakeholders, Māori/iwi and communities. Enterprise Dunedin is the RTO representing Dunedin.
4 As part of STAPP, up to $20.2 million in grants has been allocated to the 31 RTOs across New Zealand. The investment plans that RTOs were required to develop have been assessed and funding confirmed across three streams: Product Development and Capability, Destination Management and Destination Marketing.
5 Overall, the investment will support RTOs to implement destination management and planning and encourage more people to explore their regions. The funding will also allow RTOs to support the broader tourism industry, stimulate regional demand, increase industry capability and progress the goals of the New Zealand-Aotearoa Government Tourism Strategy.
DISCUSSION
6 A brief overview of the 15 programmes, and their current status is noted below.
Project |
Outcome |
Status |
Lead |
Anticipated finish date |
Refresh Dunedin Destination Plan |
Refreshed Dunedin Destination Plan |
Underway |
Consultants Stafford Strategy |
August 2021 |
Destination Marketing |
Increased Destination Marketing activity aligned with partners |
Underway |
Internal Consultants tbc |
May 2022 |
Business Events |
Lead generation and completion of Strategic Plan |
Underway |
Internal Consultants Tourism Marketing solutions |
June 2021 |
Cultural Audit Marketing |
Kai Tahu input into Marketing / Brand |
Underway |
Consultants tbc |
June 2021 |
Digital Assets |
New image and video assets |
Underway |
Internal |
November 2021 |
Data sharing |
System to collect and share data across Dunedin activities |
Procurement Stage |
Consultant tbc |
March 2022 |
Product Review |
Review product mix, identify opportunities |
Underway |
Internal Consultants The Pyjama Strategist |
June 2021 |
Crisis Resilience |
Work to upgrade, and develop operator Crisis Plans |
Underway |
Consultants Resilient Organisations
|
June 2021 |
Carbon Neutrality |
Work to develop pathways for operators to meet carbon neutrality goals |
Underway |
Consultants tbc |
June 2021 |
Digital Marketing |
Work to upskill and engage operators |
Underway |
Consultants Maverick Digital Qualmark |
June 2021 |
Signature Event/s Promotion |
Promotion of new event/s. Now integrated with new Regional Event Fund |
About to commence |
Internal Consultants |
June 2023 |
45 South |
Support for FTE to manage project. |
Underway |
Great South |
June 2021 |
Otago Cycle Trail Collective |
Support for FTE to manage project. |
Underway |
Central Otago Tourism |
June 2021 |
Community Sentiment |
Research into residents’ views on tourism |
Underway |
Consultant |
March 2021 |
Digital Support |
Enhance digital marketing initiatives |
Underway |
Contractor |
December 2021 |
OPTIONS
7 There are no options.
NEXT STEPS
8 Implementation of the STAPP programme will continue, with the bulk of the programme will be completed by June 2021.
9 With MBIE approval, some components may change to adapt to new opportunities and circumstances.
Signatories
Author: |
Malcolm Anderson - City Marketing Manager |
Authoriser: |
John Christie - Director Enterprise Dunedin |
There are no attachments for
this report.
SUMMARY OF CONSIDERATIONS
|
||||||||||||||||||||||||||||||||||||||||
Fit with purpose of Local Government This decision enables democratic local decision making and action by, and on behalf of communities. This decision promotes the social, economic, environmental and cultural well-being of communities in the present and for the future.
|
||||||||||||||||||||||||||||||||||||||||
Fit with strategic framework
|
||||||||||||||||||||||||||||||||||||||||
Māori Impact Statement Aukaha has been asked to coordinate and contribute on behalf of Kai Tahu to the refresh of the Destination Plan and the Cultural Audit component of the programme. |
||||||||||||||||||||||||||||||||||||||||
Sustainability This programme contributes to Environmental, Social, Cultural and Economic sustainability. |
||||||||||||||||||||||||||||||||||||||||
LTP/Annual Plan / Financial Strategy /Infrastructure Strategy There are no implications |
||||||||||||||||||||||||||||||||||||||||
Financial considerations There are no financial implications. This programme is fully funded by Central Government. |
||||||||||||||||||||||||||||||||||||||||
Significance This decision is considered low in terms of the Council’s Significance and Engagement Policy. |
||||||||||||||||||||||||||||||||||||||||
Engagement – external Engagement with the tourism industry has formally occurred on three occasions to date: two face to face meetings and an invitation to contribute ideas as to how funding might best be used. Further engagement with the wider community, business interests etc., is a key focus of the refresh of the Destination Plan. An Engagement Plan for this has been completed after discussion with Policy and noting the Council’s Significance and Engagement Policy. |
||||||||||||||||||||||||||||||||||||||||
Engagement - internal Components of the various programmes will involve internal engagement, particularly around the refresh of the Destination Plan and the Sustainability initiative. |
||||||||||||||||||||||||||||||||||||||||
Risks: Legal / Health and Safety etc. There are no known risks. |
||||||||||||||||||||||||||||||||||||||||
Conflict of Interest There are no known conflicts of interest. |
||||||||||||||||||||||||||||||||||||||||
Community Boards There are implications for Community Boards around some components of the programme - in particular involvement in the refresh of the Dunedin Destination Plan. |